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Quality Control Center for Connected TV.
KTH, School of Computer Science and Communication (CSC).
2011 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This thesis investigates techniques used in Web analytics for monitoring Web site activity. The purpose of the investigation is to apply similar techniques to aid organizations monitor and evaluate deployed Connected TV applications. Which in turn may serve as a basis for validating software requirements and verifying that applications meet quality goals. The thesis contributes a method which accommodates monitoring the execution of Connected??TV apps in order to measure software and business metrics. The approach requires negligible integration with the applications, yet it still has the capability of measuring numerous metrics beyond what is commonly tracked in Web analytics. This paper includes the specifications and implementation details of an operational prototype system which utilizes the suggested approach. The system not only consists of a novel twist to page tagging used in Web analytics. It also incorporates the whole process flow from the Connected TV device all the way to the analysts computer screen.

Abstract [sv]

Detta examensarbete utforskar metoder som tillämpas av Web analytics för att bevaka Webbsidor. Avsikten är att tillämpa liknande metoder för att bevaka och utvärdera Connected TV applikationer. Detta i sin tur kan utgöra en grund för validering av mjukvarukrav och verifiering av uppsatta kvalitetsmål. Verket bidrar dessutom med en metod som tillåter bevakning och mättning av mjukvaru- samt affärsaspekter av Connected TV applikationer under körtid. Integrering av metoden i applikationer är försumbar men kan ändå bevaka en mängd olika aspekter utöver vad som idag är standard inom Web analytics. Examensarbetet innehåller även specifikationer samt implementationsdetaljer för ett system som tillämpar ovan nämnda metod. Systemet består inte enbart av en specialanpassad variant av page tagging metoden, som i sin vanliga form används flitigt inom Web analytics. Utan innefattar även hela processflödet från mätningar utförda på Connected TV enheten hela vägen fram till analytikerns bildskärm.

Place, publisher, year, edition, pages
Trita-CSC-E, ISSN 1653-5715 ; 2011:091
National Category
Computer Science
URN: urn:nbn:se:kth:diva-130765OAI: diva2:654212
Educational program
Master of Science in Engineering - Computer Science and Technology
Available from: 2013-10-07 Created: 2013-10-07

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