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Barriers to further commercialization of NFC pilots in Western Europe
KTH, School of Information and Communication Technology (ICT), Communication Systems, CoS, Radio Systems Laboratory (RS Lab). KTH, School of Information and Communication Technology (ICT), Centres, Center for Wireless Systems, Wireless@kth.ORCID iD: 0000-0001-8350-9440
2013 (English)In: The Second International Cashless Society Roundtable (ICSR) / [ed] Fergal Carton and Jonas Hedman, 2013, 39-41 p.Conference paper (Refereed)
Abstract [en]

A mobile payment can be performed in various ways. For example, the Near Field Technology (NFC) integrated with mobile devices provides an opportunity of a contactless mobile payment. However, it is not only payment. The NFC can further expand functionality of mobile phones and enrich consumer experience. Indeed, added value services created by the NFC include mobile ticketing, loyalty applications, smart advertisement, informational service, physical and logical access, and other functionalities.

However, despite NFC potential to create added value we cannot witness its wide penetration and global spread unless some successful solutions are implemented on a national level. The research aims to define the barriers preventing NFC pilots from entering commercialization stage in Western Europe. Commercialization of NFC mobile solutions needs to overcome a range of barriers and obstacles predefined by macro- and micro-environmental conditions, and individual factors related to consumers, which are analized in this research.

Place, publisher, year, edition, pages
2013. 39-41 p.
Keyword [en]
Near Field Communication, NFC Mobile Payment, Macro-environmental factors, Micro-level factors, Individual factors
National Category
Business Administration Communication Systems
Research subject
URN: urn:nbn:se:kth:diva-133714OAI: diva2:662956
The Second International Cashless Society Roundtable (ICSR), Dublin, Ireland, 17-18 April, 2013
Wireless@kth, 6469

QC 20131128

Available from: 2013-11-08 Created: 2013-11-08 Last updated: 2013-11-28Bibliographically approved

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Apanasevic, Tatjana
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