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IMedical: Integrating Smartphones into medical practice design
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial marketing.
2013 (English)In: Journal of Medical Marketing, ISSN 1745-7904, Vol. 13, no 1, 5-13 p.Article in journal (Refereed) Published
Abstract [en]

Smartphones particularly the iPhone and the multitude of applications that have been developed for users of the device is briefly described. The study investigates what makes Smartphones different from other more common Internet applications (via personal computer), and how these enhance the interactions the practice has with its patients while also increasing efficiency. U-Commerce is suggested as a theoretical framework that best explains the uniqueness of the iPhone. This article considers Smartphones (most notably the iPhone) as a device that can have a valuable impact on the medical practice, particularly from the perspective of the interaction that the practice has with its patients. Practice implications: A process is outlined for identifying apps within the medical practice, ensuring the applications take advantage of the iPhone's unique features, and contribute to the efficiency of the practice.

Place, publisher, year, edition, pages
2013. Vol. 13, no 1, 5-13 p.
Keyword [en]
App development process, Customer service, Medical practice, Smartphone applications, Smartphones, U-Commerce
National Category
Engineering and Technology
URN: urn:nbn:se:kth:diva-136060DOI: 10.1177/1745790413477649ScopusID: 2-s2.0-84879372174OAI: diva2:670505

QC 20131203

Available from: 2013-12-03 Created: 2013-12-03 Last updated: 2016-05-16Bibliographically approved
In thesis
1. Apps in the U-space: From mobile to ubiquitous marketing
Open this publication in new window or tab >>Apps in the U-space: From mobile to ubiquitous marketing
2016 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

Smart mobile devices are becoming increasingly essential daily companions. Applications (apps) are the interface through which the consumer can leverage unique capabilities of smart mobile devices to interact with people, other devices and firms via the supporting mobile ecosystem.

Smart mobile devices and apps are influencing how competition is defined and changing how firms do business by improving internal processes and increasing flexibility and convenience for customers. Mobile apps and devices enable users to move from a portable and mobile communication and computing environment to that of a ubiquitous communication and computing environment [u-space]. Discussion in terms of ‘mobile marketing’ is therefore too limiting, our understanding should be ‘ubiquitous marketing’. Six papers explore ubiquitous marketing further.

The retail sector provides a contextual setting for paper one and finds that mobile marketing increases value for retailers and consumers. Integration of all retailer / consumer interfaces with mobile marketing to maximise exposure and connectivity between both parties is recommended.

Paper two investigates the sources for mobile app ideas in companies and finds that apps developed externally or within the firm with some outside help, were perceived to be more effective. Apps that leverage the mobile devices unique features is central to the methodology proposed for developing an app in paper three.

The next three papers examine the impact that mobile apps and devices have on business activities and customer relationships. Paper four finds increased operational efficiency in a Dental 

Practice, while paper five identified the opportunity for increased firm-customer interaction in a medical context. Paper six determines that rather than five dimensions of SERVQUAL, financial service quality of apps consists of three dimensions: Reliability, personal and visibles; and that service success can be derived from providing less service.

This thesis contributes to a fuller understanding of U-commerce theory. It advances understanding in how apps are making significant changes in how information technology is managed and controlled from an organisational perspective, and how these technology advances can influence consumer interaction. 

Place, publisher, year, edition, pages
KTH Royal Institute of Technology, 2016. 157 p.
Mobile applications, smart mobile devices, U- commerce, mobile value creation
National Category
Economics and Business
Research subject
Business Studies
urn:nbn:se:kth:diva-186305 (URN)
Public defence
2016-06-08, F3, Lindstedtsvägen 26, Stockholm, 15:00 (English)

QC 20160516

Available from: 2016-05-16 Created: 2016-05-09 Last updated: 2016-05-16Bibliographically approved

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