Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Metamodeling for Business Model Design: Facilitating development and communication of Business Model Canvas (BMC) models with an OMG standards-based metamodel.
KTH, School of Information and Communication Technology (ICT).
2013 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Interest for business models and business modeling has increased rapidly since the mid-1990‘s and there are numerous approaches used to create business models. The business model concept has many definitions which can lead to confusion and slower progress in the research and development of business models. A business model ontology (BMO) was created in 2004 where the business model concept was conceptualized based on an analysis of existing literature. A few years later the Business Model Canvas (BMC) was published; a popular business modeling approach providing a high-level, semi-formal approach to create and communicate business models. While this approach is easy to use, the informality and high-level approach can cause ambiguity and it has limited computer-aided support available. In order to propose a solution to address this problem and facilitate the development and communication of Business Model Canvas models, two artifacts are created, demonstrated and evaluated; a structured metamodel for the Business Model Canvas and its implementation in an OMG standards-based modeling tool to provide tool support for BMC modeling.This research is carried out following the design science approach where the artifacts are created to better understand and improve the identified problem. The problem and its background are explicated and the planned artifacts and requirements are outlined. The design and development of the artifacts are detailed and the resulting BMC metamodel is presented as a class diagram in Unified Modeling Language (UML) and implemented to provide tool support for BMC modeling. A demonstration with a business model and an evaluation is performed with expert interviews and informed arguments.The creation of a BMC metamodel exposed some ambiguity in the definition and use of the Business Model Canvas and the importance of graphical presentation and flexibility in the tools used.The evaluation of the resulting artifacts suggests that the artifacts do facilitate the development and communication of the Business Model Canvas models by improving the encapsulation and communication of information in a standardized way and thereby the goals of the research are met.

Place, publisher, year, edition, pages
2013. , 106 p.
Series
Trita-ICT-EX, 2013:271
Keyword [en]
Business Models, Business Model Canvas, BMC, Business Model Ontology, BMO, Metamodels, Meta models, Meta-models, UML, OMG, Model-driven Architecture, MDA, MetaModelAgent, MMA, Design Science, Modeling
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:kth:diva-138139OAI: oai:DiVA.org:kth-138139DiVA: diva2:680504
Examiners
Available from: 2013-12-18 Created: 2013-12-18 Last updated: 2013-12-18Bibliographically approved

Open Access in DiVA

fulltext(3736 kB)1419 downloads
File information
File name FULLTEXT01.pdfFile size 3736 kBChecksum SHA-512
413899157a7b81fc94bd86b0c6fe130e508bd5ece78fb2513482dd2ec7388e8f129fe40dee4bb643a518cb06ef69d1ebada58f629bde77a7fee26ca0a84eb610
Type fulltextMimetype application/pdf

By organisation
School of Information and Communication Technology (ICT)
Engineering and Technology

Search outside of DiVA

GoogleGoogle Scholar
Total: 1419 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 579 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf