Startups in Cleantech: Success Factors
Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
In this thesis we have explored what success factors that are considered important for cleantech startups. We define success as the stage when startups move from extreme uncertainty to a stable condition in the market leaving the imminent threat of failure behind. A success factor is therefore defined as a variable that has a positive impact on the performance against reaching success. To do this, a literature review of previous research that has looked at what factors are correlated to success was done. From this review the following factors were identified: Innovative solution, R&D investment size, protection of the innovation, low cost strategy, customer feedback, market conditions, internationalization, industry technical experience of the team, management & marketing experience of the team, personal network, financial resources, government as a partner, university partnership & external advisory board & network. These factors were then compared to our empirical findings and all factors except personal network & government as a partner were considered important by at least one interviewee. Furthermore, two other areas were considered important that didn´t came up in the literature review and these were quick time to market and other firms as partners. Since this was a thesis with limited resources, the empirical material was rather brief making the results only an indication and not conclusive.
Place, publisher, year, edition, pages
2013. , 51 p.
Economics and Business
IdentifiersURN: urn:nbn:se:kth:diva-141208OAI: oai:DiVA.org:kth-141208DiVA: diva2:695784