From Sustainability Strategy to Daily Activities: How to find and bridge gaps
Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Sustainability has gone from being something that a few companies niches to, to something that is seen upon a company capability regarding competiveness. There has been a greater need of both defining and finding ways of measuring sustainability, which much research has been focusing upon. However, much of that research has been focusing upon strategically level as well as industries such like mining and chemicals, but not as much in the service industry and local levels. Implementing sustainability in an organization poses many challenges and the lack of frameworks leaves local managers to wonder: How do we start? What do we have and what do we need? How do we manage the change? This study has been conducted at a section at the technical consultant company ÅF AB. The section wants to implement the sustainability strategy into their daily business and improve their contribution to the organizational goals. The study has developed a road map to the section in how to find and bridge the gaps between strategically level and daily activities. The methodology has had a qualitative approach and used methods such as interviews, participatory observation and surveys in order to reach the result. The first results initially showed issues that needed to be resolved, but which later turned out to be symptoms rather than the real issues. The real issues needed a more comprehensive solution, and a four step process was designed. The steps included in the process are: Screen, Evaluate, Build and Plan. Each step consists of minor actions to be taken, which can be adjusted accordingly to the needs as the section develops. Further, a measurement system based upon effect based operations within the military is recommended, as to lay focus upon the operational effects rather than time. The measurement system can be divided into phases and processes, and is run by the decisive points to enter each new phase. This system provides measurement of objectives as well serves as a road map where activities should be linked to each decisive point. The result also poses the flexibility to generalize the process to other sections in ÅF AB.
Place, publisher, year, edition, pages
2013. , 62 p.
Sustainability, technological consultant companies, business development, change management, strategy implementation
Economics and Business
IdentifiersURN: urn:nbn:se:kth:diva-142404OAI: oai:DiVA.org:kth-142404DiVA: diva2:702427