Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
"Effectuation in Entrepreneurship, a Case Study of Bonusbox"
KTH, School of Architecture and the Built Environment (ABE), Real Estate and Construction Management.
2014 (English)Independent thesis Advanced level (degree of Master (Two Years)), 300 HE creditsStudent thesis
Abstract [en]

Purpose

- This study provides an updated understanding of effectuation in the new tech start up era of social commerce; specifically, it answered two questions: (1) How does a social commerce startup entrepreneur make decisions? (2) Why is it successful so far?

Importance

- It aims to contribute to the academic research on social commerce startup education.

Methodology

- Using a single case in-depth study, followed closely by the theory of effectuation in comparison with causation, to determine the behaviors of the observed.

Limitation

- The analysis provides detailed insight into these perspectives and suggestions for future research. Further studies on startup companies backed up with different sources and examinations on several startups together over a longer period of time are recommended to draw comparisons.

Keywords

- Effectuation in Entrepreneurship, tech startups, social media, social commerce, Berlin

Place, publisher, year, edition, pages
2014.
Keyword [en]
Effectuation in Entrepreneurship, tech startups, social media, social commerce, Berlin
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:kth:diva-143767OAI: oai:DiVA.org:kth-143767DiVA: diva2:708397
Supervisors
Examiners
Available from: 2015-06-22 Created: 2014-03-27 Last updated: 2015-06-22Bibliographically approved

Open Access in DiVA

No full text

By organisation
Real Estate and Construction Management
Engineering and Technology

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 17 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf