IDEA MINING: Can Business Intelligence be an alternativeidea generation method in service companies?
Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Enabled by the increased amount of digital data storage, business intelligence (BI) became a powerful method to improve business decision making since 1990s. It yields competitive advantage for firms and helps solving business problems faster especially in service business. Despite near real time market analysis, customer segmentation or prediction capabilities of BI, its role in stimulating the innovation is not clearly described.
This research presents methods for generating new service ideas that a company can use, and
determines the role of business intelligence in today’s innovation ideation process based on an empirical study on biggest four Turkish Telecommunication firms. Among various methods for idea generation, business intelligence has not developed enough to provide an alternative ideation method yet. However, it can be a complimentary method which covers drawbacks of other methods.
Place, publisher, year, edition, pages
2012. , 36 p.
Business Intelligence, Data Driven Decision Making, Idea Generation Methods, Idea Mining
Economics and Business
IdentifiersURN: urn:nbn:se:kth:diva-143939OAI: oai:DiVA.org:kth-143939DiVA: diva2:709784