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IDEA MINING: Can Business Intelligence be an alternativeidea generation method in service companies?
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Entrepreneurship and innovation.
2012 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Enabled by the increased amount of digital data storage, business intelligence (BI) became a powerful  method  to  improve  business  decision  making  since  1990s.  It  yields  competitive advantage for firms and helps solving business problems faster especially in service business. Despite near real time market analysis, customer segmentation or prediction capabilities of BI, its role in stimulating the innovation is not clearly described.

This research presents methods for generating new service ideas that a company can use, and

determines the role of business intelligence in today’s innovation ideation process based on an empirical study on biggest four Turkish Telecommunication firms. Among various methods for idea  generation,  business  intelligence  has  not  developed  enough  to  provide  an  alternative ideation method yet. However, it can be a complimentary method which covers drawbacks of other methods.

Place, publisher, year, edition, pages
2012. , 36 p.
Keyword [en]
Business Intelligence, Data Driven Decision Making, Idea Generation Methods, Idea Mining
National Category
Economics and Business
URN: urn:nbn:se:kth:diva-143939OAI: diva2:709784
Available from: 2014-04-16 Created: 2014-04-03 Last updated: 2014-04-16Bibliographically approved

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