Change search
ReferencesLink to record
Permanent link

Direct link
Would it be possible to open up a prosperous Spanish consultancy in Stockholm?: A case study of Harmony
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial Management.
2013 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The purpose of this research study is to verify whether it is feasible to open a new office of a Spanish consultant, called Harmony, in the city of Stockholm. This is a relatively young consultancy that is expanding its vision and plans to expand in a few years, both for Spain and for the rest of Europe.

It will review the business of consulting over the years, such the current situation. In addition will talk about the company Harmony and its main assets, how its extensive knowledge in Lean Manufacturing and Supply Change Management.

Also developed two of the most important techniques of market research such as the Bench Marketing and Porter's Five Forces and will perform a study of markets that affect us, that is the European market and in particular the Swedish market . There will also be a study of the Spanish market to get an idea of the situation in which our company is located.

The following will perform a comparative study of the major consultancies, both in Spain and Sweden, those that involve more direct competition for our company.

Once done the comparative study, and by the model of Porter's Five Forces, we will analyze  that  aspects  are  the  aspects  that  make  that  a  consultant  can  work  in  a particular place. With this information we can have a conclusion about whether the opening of the new office in Stockholm, would be a good business or if otherwise not be economically viable.

Place, publisher, year, edition, pages
2013. , 58 p.
National Category
Economics and Business
URN: urn:nbn:se:kth:diva-144272OAI: diva2:712516
Available from: 2014-04-16 Created: 2014-04-15 Last updated: 2014-04-16Bibliographically approved

Open Access in DiVA

No full text

By organisation
Industrial Management
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 70 hits
ReferencesLink to record
Permanent link

Direct link