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Faktorer som generellt påverkar bostadssäljares val av fastighetsmäklare
KTH, School of Architecture and the Built Environment (ABE), Real Estate and Construction Management.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Factors that generally affects customers choice of real estate agents (English)
Abstract [sv]

Utgångspunkten i denna uppsats är att konsumenters val av fastighetsmäklare är beroende av fyra faktorer. Dessa är enligt mig följande: fastighetsmäklaren, kundbeteende, objektet och fastighetsmarknaden. Fokus har alltså legat på dessa fyra faktorer vid framtagning av teori för denna uppsats. 33 stycken kvalitativa undersökningar har genomförts med respondenter över telefon och sju stycken med respondenter som träffades personligen och ombads att fylla i enkätundersökningar. Sammanlagt utfördes 40 stycken undersökningar. Endast öppna frågor ställdes till respondenterna. Tre faktorer har visat sig vara avgörande i valet av fastighetsmäklare bland de av mig intervjuade respondenterna. Den första är fastighetsmäklarens personlighet. Den andra gäller arvodets storlek. Den tredje är fastighetsmäklarens rykte. Dessa faktorer återfinns även i andra liknande uppsatser som några av de viktigaste faktorerna för bostadssäljare när det kommer till valet av fastighetsmäklare.

Abstract [en]

The premise of this paper is that costumers’ choice of real estate agents is dependent on four factors. These are according to me the following: the real estate agent, customer behavior, the object and the property market. The focus has thus been on these four factors in the development of the theory for this paper. 33 qualitative studies have been conducted by me with respondents over the telephone, and seven with respondents whom I met in person which were asked to fill in questionnaires. A total of 40 respondents were interviewed. Only open-ended questions were asked. Three factors have been shown to be crucial in the choice of realtors among the respondents in my survey. The first is the realtors’ personality. The second concerns the size of the commission. The third is the agents’ reputation. These factors are also found in other similar essays as the most important factors for clients when it comes to the choice of real estate agents.

Place, publisher, year, edition, pages
2014.
Keyword [en]
Marketing, relationships, service, real estate agents
Keyword [sv]
Marknadsföring, relationer, tjänst, fastighetsmäklare
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:kth:diva-145525OAI: oai:DiVA.org:kth-145525DiVA: diva2:718566
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Available from: 2014-05-23 Created: 2014-05-21 Last updated: 2015-04-27Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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