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Success Factors in Profitable Mobile Games: From the Perspective of Top-Earning Nordic Game Developers
KTH, School of Computer Science and Communication (CSC).
KTH, School of Computer Science and Communication (CSC).
2014 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this paper is to study top-earning Nordic mobile games in order to pinpoint what it is that makes them profitable from the perspective of the game developer. This study seeks to identify these elements, so that the information can be used as a reference to produce profitable mobile games in the future. The question that drives this study is, “which factors make up a profitable mobile game according to top-earning Nordic mobile game companies?” To answer the problem statement, the study mainly employs qualitative interviews of representatives from two Nordic game development companies, King and Rovio, as well a representative from The Swedish Games Industry. A small quantitative study on user comments from these companies’ mobile games was performed to support the interviews. Our findings show that a well-implemented business model as well as a properly targeted audience are most crucial for having a profitable application. However, in order for a mobile game to be profitable, it must first be popular among players, which entails that it must be fun and easily discoverable by potential users.

 

Abstract [sv]

Syftet med denna uppsats är att studera de mest lönsamma nordiska mobilspelen för att sätta fingret på vad det är som gör dem lönsamma ur spelutvecklarens perspektiv. Denna studie syftar till att identifiera dessa faktorer, så att informationen kan användas som en referens för att producera lönsamma mobilspel i framtiden. Den fråga som driver denna studie är, "vilka faktorer gör ett lönsamt mobilspel enligt de mest lönsamma nordiska mobilspelsföretagen?" För att besvara problemformuleringen använder studien främst kvalitativa intervjuer med representanter från två nordiska spelföretag, King och Rovio, samt en representant från Dataspelsbranschen. En liten kvantitativ studie om användarnas synpunkter på dessa företags mobilspel utfördes för att stödja intervjuerna. Våra resultat visar att en väl implementerad affärsmodell samt en korrekt målgrupp är mest avgörande för att ha en lönsam applikation. Men för att ett mobilspel ska kunna bli lönsamt, måste det först vara populärt bland spelarna, vilket innebär att det måste vara roligt och upptäckbart av potentiella användare.

Place, publisher, year, edition, pages
2014.
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:kth:diva-145950OAI: oai:DiVA.org:kth-145950DiVA: diva2:721114
Educational program
Master of Science in Engineering - Media Technology
Supervisors
Examiners
Available from: 2014-07-03 Created: 2014-06-03 Last updated: 2014-07-03Bibliographically approved

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CiteExportLink to record
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