New Product Development Effectiveness: A Pathway to Sustainable Competitive Advantage
2014 (English)In: PICMET 2014 - Portland International Center for Management of Engineering and Technology, Proceedings: Infrastructure and Service Integration, IEEE , 2014, 2111-2117 p.Conference paper (Refereed)
New Product Development - NDP is a major source of competitive advantage to companies. Decades of quality research lead to substantial developments. Time-to-market was substantially reduced. The elimination of non-value-adding activities and a controlled, almost error-free flow from idea to launch resulted in substantial reduction of NPD expenditures yet improvements in project quality. Considering how increasingly challenging it is to launch successful products in the market, the question becomes is that enough? This study aims at discussing the idea of a greater emphasis on creativity may lead to a more effective NPD process. A more effective NPD process will in turn generate development of outstanding products; consequently increase revenues, profitability, brand value, stock performance and ultimately sustainable competitive advantages. In terms of organization, firstly this study will contain a literature review about pertinent NPD. Secondly, a conceptual model of NPD enabling both creativity and efficiency, consequently NPD effectiveness will be proposed. Finally, conclusions, limitations, and opportunities for future research will be discussed.
Place, publisher, year, edition, pages
IEEE , 2014. 2111-2117 p.
, Portland International Conference on Management of Engineering and Technology, ISSN 2159-5100
Commerce, Competition, Sustainable development, Competitive advantage, Conceptual model, Literature reviews, New product development, Project quality, Stock performance, Substantial reduction, Sustainable competitive advantages
Other Social Sciences
IdentifiersURN: urn:nbn:se:kth:diva-147246ISI: 000353636302024ScopusID: 2-s2.0-84910150371ISBN: 978-189084330-4OAI: oai:DiVA.org:kth-147246DiVA: diva2:729166
2014 Portland International Conference on Management of Engineering and Technology - Infrastructure and Service Integration, PICMET'14, 27 - 31 July 2014 2014, Kanazawa, Japan
QC 201412222014-06-252014-06-252015-06-17Bibliographically approved