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Flexibility in the Office Market – A casestudy of the serviced office space ofGarnisonen
KTH, School of Architecture and the Built Environment (ABE), Real Estate and Construction Management.
KTH, School of Architecture and the Built Environment (ABE), Real Estate and Construction Management.
2014 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
Flexibilitet på kontorsmarknaden- Enfallstudie av Garnisonens kontorshotell (Swedish)
Abstract [en]

The market for serviced office space has gone from previously solely consisting of premises in poor

locations and of poor standards to presently consisting of a wide spectrum of properties ranging in

location, standard and level of service. As the demand for flexibility increases in society, the serviced

office space has become an increasingly greater part of the total office market and an important

complement to the ordinary office market, in order to stimulate growth for smaller companies.

The aim of this thesis is to investigate how the demand for serviced office space in B-locations in

Stockholm is shaped and how important different factors are for businesses when choosing serviced

office space. With this in mind we will then form a recommendation for how the serviced office space

“Garnisonen” should be positioned on the market.

To answer these questions a case study of Garnisonen serviced office space was conducted. Data has

been collected through interviews, surveys and a literature review.

Through our work we found that tenants that chose serviced office spaces in B-locations in Stockholm

put the highest value in flexibility, simplicity, and the possibility to lease a fully functional office with

only a few places.

The physical environment isn’t the primary factor for success of serviced office space in B-locations in

Stockholm. One of the most important factors for success, and to achieve tenant satisfaction, of serviced

office space is to create a platform for networking between different companies and to create a social

place where the companies can meet, which furthers their collective growth.

Abstract [sv]

Marknaden for kontorshotell har gatt fran att enbart besta av lokaler i samre lagen och av tveksam

standard till att i dagslaget ha en enorm bredd bade vad galler utformning, kvalite och tjansteniva. I takt

med att samhallets krav pa flexibilitet okar sa har kontorshotellen dessutom blivit en allt storre del av

den totala kontorsmarknaden och ar ett viktigt komplement till vanliga kontor for att framja

smaforetagarnas tillvaxt.

Syftet med detta arbete ar att utreda hur efterfragan pa kontorshotell i B-lage i Stockholm ser ut och hur

viktiga olika faktorer ar vid ett foretags val av kontorshotell, samt att utifran detta gora en

rekommendation om hur Garnisonens kontorshotell bor positioneras pa marknaden.

For att kunna utreda dessa fragor sa har en fallstudie av Garnisonens kontorshotell utforts. Data har

samlats in genom intervjuer, enkatundersokningar och en litteraturstudie.

I vart arbete fann vi att hyresgaster som valjer kontorshotell i B-lage i Stockholm som sin arbetsplats

prioriterar flexibilitet, enkelhet, och mojligheten att hyra en liten yta som anda ar ett helt fungerande

kontor.

Den fysiska miljon ar inte den primara framgangsfaktorn for ett kontorshotell i tex Garnisonens lage.

Istallet ar nagot av det viktigaste for att na framgang, och fa nojda hyresgaster, att skapa natverkande

mellan hyresgasterna och en plattform for kompetensdelning. En kreativ motesplats dar mindre foretag

far hjalp med att vaxa.

Place, publisher, year, edition, pages
2014.
Keyword [en]
Serviced Office Space
Keyword [sv]
Kontorshotell
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:kth:diva-147367OAI: oai:DiVA.org:kth-147367DiVA: diva2:729879
Supervisors
Examiners
Available from: 2014-06-26 Created: 2014-06-26 Last updated: 2014-06-26Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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Output format
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