IT organizations: Meeting challenges with thehelp of collaborative strategy development and communication
Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Strategy and communication are essential for technology intensive organizations, because it has an important role in enabling business growth in an increasingly competitive market. The company under study is a large and global organization that needs to reinvent and reshape itself in order to grow and gain success. In order to transform its business, an organization might need to have a firm foundation to build its success upon. Having goals, visions and policies are virtues that can help setting this kind of foundation, and the means in reaching them can be interpreted as strategies. The development of strategies demands great effort, and effective communication is an important tool while doing so. Furthermore the involvement of employees in its development might be necessary if an organization wishes to utilize all of its intellectual resources. The purpose of this research is to investigate how strategies are developed together with employees using effective communication as a tool. The research was a qualitative study based on scientific articles within strategy and communication, and interviews. The interviews conducted were both semi structured and structured. The first round of interviews was semi structured and conducted with leaders and managers at the company. The second round of interviews were structured and held with leaders, managers and the employees working under them. These interviews were analyzed and the most important themes were identified through
this process. Based on the outcome of the analysis, the scientific framework of the thesis was set. With the framework in mind, scientific articles were obtained from authentic databases such as EBSCO, Compendex, Business Source Elite and many more.
The analysis resulted in four principles that could possibly help leaders, managers and
employees to enable a more effective collaboration between them. The principles explain how to
involve employees in strategy development and the important role of using effective communication as a tool. Furthermore the principles emphasizes on the importance of understanding the employees and their role within strategy development. Finally the leadership role and its contribution to strategy development is clarified.
Place, publisher, year, edition, pages
2014. , 59 p.
Strategy, Communication, IT, Collaboration
IdentifiersURN: urn:nbn:se:kth:diva-147640OAI: oai:DiVA.org:kth-147640DiVA: diva2:731220
Ekman Rising, Marianne