Business Model Innovationfor Start-ups: The Case of Innoventum
Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Along with the development of globalization, the competitive environment for businesses became increasingly difficult. As a result, a large number of startups fail during their initial stage.
This thesis considers InnoVentum as a case study according to this topic. Studying a startup in this difficult early situation, is a possibility to prove and ensure the feasibility of this business model innovation.
The case study is backed up by a comprehensive literature review and an analysis of secondary data related to the crowdfunding, collaboration with Non-Governmental Organisations and business model innovation, especially in terms of social entrepreneurship.
The aim of this paper is to answer the question, whether the aforementioned possibilities are a reasonable way to improve a company´s business model that is stuck in that initial phase with its related problems. At the end, this thesis introduces an innovative Business Model Canvas, which integrates crowdfunding and collaboration with Non-Governmental Organisations to prompt InnoVentum to cross the early chasm of acquiring customers and increasing sales. Moreover, this work elaborates a tool to evaluate the artners for this collaboration.
Place, publisher, year, edition, pages
2014. , 51 p.
crowdfunding, NGO, kickstart.
Economics and Business
IdentifiersURN: urn:nbn:se:kth:diva-147684OAI: oai:DiVA.org:kth-147684DiVA: diva2:731719