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Business Model Innovationfor Start-ups: The Case of Innoventum
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Entrepreneurship and innovation.
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Entrepreneurship and innovation.
2014 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Along with the development of globalization, the competitive environment for businesses became increasingly difficult. As a result, a large number of startups fail during their initial stage.

This thesis considers InnoVentum as a case study according to this topic. Studying a startup  in this difficult early situation, is a possibility to prove and ensure the feasibility of this business model innovation.

The case study is backed up by a comprehensive literature review and an analysis of secondary data related to the crowdfunding, collaboration with Non-Governmental Organisations and business model innovation, especially in terms of social entrepreneurship.

The aim of this paper is to answer the question, whether the aforementioned possibilities are a reasonable way to improve a company´s business model that is stuck in that initial phase with its related problems. At the end, this thesis introduces an innovative Business Model Canvas, which integrates crowdfunding and collaboration with Non-Governmental Organisations to prompt InnoVentum to cross the early chasm of acquiring  customers and increasing sales. Moreover, this work elaborates a tool to evaluate the  artners for this collaboration.

Place, publisher, year, edition, pages
2014. , 51 p.
Keyword [en]
crowdfunding, NGO, kickstart.
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:kth:diva-147684OAI: oai:DiVA.org:kth-147684DiVA: diva2:731719
Supervisors
Examiners
Available from: 2014-07-02 Created: 2014-07-02 Last updated: 2014-07-02Bibliographically approved

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Citation style
  • apa
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Language
  • de-DE
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  • en-US
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  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
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  • asciidoc
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