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Business Impact of Social Computing: Potential Benefits of Enterprise 2.0
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Entrepreneurship and innovation.
2014 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Social computing technologies have become an important of everyday life. They are rapidly

changing the way we communicate, share information and interact with each other in general. Companies  are  also  becoming  aware  that  these  technologies  are  not  necessarily  limited  to personal use, but they can also create value from a business perspective if properly integrated within companies. Business use of these social computing (web 2.0) is referred to as Enterprise


The purpose of this thesis is to investigate the impact of web 2.0 technologies on knowledge sharing within a business organization. The prerequisites for effective knowledge sharing and Enterprise 2.0 technologies are very similar, and as a result of implementing these required changes, the impact is significant in a mostly positive manner. In conducting this research, a comprehensive study of literature was performed; both from areas related to knowledge sharing and Enterprise 2.0 technologies. In addition, 4 interviews were conducted with companies using Enterprise 2.0 technologies and one with a company that has plans to implement it in the future in order to gain first-hand information on the impact of web 2.0 tools.

As  a  result,  a  conceptual  model  representing  most  important  prerequisites  for  successful organizational knowledge sharing is suggested, which draws on both empirical findings and the analysis of existing literature. Successful knowledge sharing depends on organizational context and technology. Enterprise 2.0 technology can influence the organizational context in terms of creating a more open culture and reducing organizational boundaries which results in knowledge sharing benefits.

Place, publisher, year, edition, pages
2014. , 72 p.
Keyword [en]
Web 2.0, Enterprise 2.0, knowledge sharing, organizational culture, digital natives
National Category
Economics and Business
URN: urn:nbn:se:kth:diva-147697OAI: diva2:731833
Available from: 2014-07-04 Created: 2014-07-02 Last updated: 2014-07-04Bibliographically approved

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