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Smartphone applications - Idea sourcing and app development: Implications for firms
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial marketing.
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial marketing.
2014 (English)In: South African Journal of Economic and Management Sciences, ISSN 1015-8812, E-ISSN 2222-3436, Vol. 17, no 3, 232-248 p.Article in journal (Refereed) Published
Abstract [en]

The smartphone has become the uniquely personal computing device choice for consumers. Applications (apps) for smartphones are set to reach revenues of 25 pound billion according to Gartner. This presents great opportunities for marketing as apps can provide great benefits for consumers and firms. However it is Information Systems (IS) departments that have traditionally been tasked with the acquisition and/or development of such information technologies within organisations. With such strong implications for marketing, this exploratory research has focused on the sources of app ideas within firms, locations for app development and perceptions of app development success. Results indicate that while most ideas for apps currently come from IS and marketing departments within the organisation, and development of apps is also done mainly within the organisation, these development strategies are not necessarily the most effective. Managerial implications' regarding the role of IS, Marketing and the customer in app development, are discussed.

Place, publisher, year, edition, pages
2014. Vol. 17, no 3, 232-248 p.
Keyword [en]
smartphones, apps, IS departments, app usage, app development, customer
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:kth:diva-148199ISI: 000337374300001Scopus ID: 2-s2.0-84902506859OAI: oai:DiVA.org:kth-148199DiVA: diva2:736116
Note

QC 20140805

Available from: 2014-08-05 Created: 2014-08-04 Last updated: 2017-12-05Bibliographically approved
In thesis
1. Apps in the U-space: From mobile to ubiquitous marketing
Open this publication in new window or tab >>Apps in the U-space: From mobile to ubiquitous marketing
2016 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

Smart mobile devices are becoming increasingly essential daily companions. Applications (apps) are the interface through which the consumer can leverage unique capabilities of smart mobile devices to interact with people, other devices and firms via the supporting mobile ecosystem.

Smart mobile devices and apps are influencing how competition is defined and changing how firms do business by improving internal processes and increasing flexibility and convenience for customers. Mobile apps and devices enable users to move from a portable and mobile communication and computing environment to that of a ubiquitous communication and computing environment [u-space]. Discussion in terms of ‘mobile marketing’ is therefore too limiting, our understanding should be ‘ubiquitous marketing’. Six papers explore ubiquitous marketing further.

The retail sector provides a contextual setting for paper one and finds that mobile marketing increases value for retailers and consumers. Integration of all retailer / consumer interfaces with mobile marketing to maximise exposure and connectivity between both parties is recommended.

Paper two investigates the sources for mobile app ideas in companies and finds that apps developed externally or within the firm with some outside help, were perceived to be more effective. Apps that leverage the mobile devices unique features is central to the methodology proposed for developing an app in paper three.

The next three papers examine the impact that mobile apps and devices have on business activities and customer relationships. Paper four finds increased operational efficiency in a Dental 

Practice, while paper five identified the opportunity for increased firm-customer interaction in a medical context. Paper six determines that rather than five dimensions of SERVQUAL, financial service quality of apps consists of three dimensions: Reliability, personal and visibles; and that service success can be derived from providing less service.

This thesis contributes to a fuller understanding of U-commerce theory. It advances understanding in how apps are making significant changes in how information technology is managed and controlled from an organisational perspective, and how these technology advances can influence consumer interaction. 

Place, publisher, year, edition, pages
KTH Royal Institute of Technology, 2016. 157 p.
Keyword
Mobile applications, smart mobile devices, U- commerce, mobile value creation
National Category
Economics and Business
Research subject
Business Studies
Identifiers
urn:nbn:se:kth:diva-186305 (URN)
Public defence
2016-06-08, F3, Lindstedtsvägen 26, Stockholm, 15:00 (English)
Opponent
Supervisors
Note

QC 20160516

Available from: 2016-05-16 Created: 2016-05-09 Last updated: 2016-05-16Bibliographically approved

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