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Evaluating the market potential of on-grid battery-backup photovoltaic systems
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.).
2012 (English)Independent thesis Advanced level (degree of Master (Two Years)), 40 credits / 60 HE creditsStudent thesis
Abstract [en]

The main goal of this study is to develop a framework in order to assess the potential of PV battery-backup inverters with a focus on the residential market in Europe and major markets in the U.S and Asia.

The study raises questions regarding the PV market, battery-backup systems and their feasibility to penetrate and further develop in the near future. A theoretical model (PEST analysis) presented the political, economic, social and technological aspects that have an impact over the potential of battery-backup systems within the PV market. Together with this model, a market analysis was performed to complement the essential knowledge required to evaluate the potential of this segment.

The study develops an industry focused framework in order to understand both the market dynamics and the macro-environmental factors influencing the residential battery-backup segment potential. The author does not intend to predict the future but to realize what are the dynamics and critical variables in this market. This research intends to create a consciousness of the market potential and to suggest the relevant strategic methods for companies wishing to address it.

Rapidly changing environment and emerging market trends both trigger this assessment to better understand the interrelated network that influence the market, thus can assist in decision making processes and future actions regarding internal resources, market position and expansion strategies

Place, publisher, year, edition, pages
2012. , 78 p.
Keyword [en]
PV, inverter, market potential, strategic expansion methods, PEST analysis, market analysis
National Category
Economics and Business
URN: urn:nbn:se:kth:diva-150808OAI: diva2:745327
Available from: 2014-09-23 Created: 2014-09-10 Last updated: 2014-09-23Bibliographically approved

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