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Factors Affecting Adoption of Anti Counterfeiting Technologies in Pharmaceutical Industry
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Entrepreneurship and innovation.
2012 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The aim of the research is helping technology providers by identifying factors which should be considered when presenting their anti-counterfeiting solutions for their customers( brand owners) by answering how anti counterfeiting technologies diffuse. It is tried to come up with a bench mark for evaluating success of anti counterfeiting technologies. To determine these factors the study is done in two levels. First, in a macro level, and by assuming the innovation itself as a black box, it was tried to identify external factors which influence diffusion of anti counterfeiting technologies. Then in a micro level, anti counterfeiting technologies are categorized to close study their characteristics which can affect their diffusion.

Place, publisher, year, edition, pages
2012. , 28 p.
Keyword [en]
Anti counterfeiting technologies, Diffusion, Adoption, Innovation, Passive technologies, Active
National Category
Economics and Business
URN: urn:nbn:se:kth:diva-155521OAI: diva2:761397
Available from: 2014-12-19 Created: 2014-11-06 Last updated: 2014-12-19Bibliographically approved

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