Factors Affecting Adoption of Anti Counterfeiting Technologies in Pharmaceutical Industry
Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
The aim of the research is helping technology providers by identifying factors which should be considered when presenting their anti-counterfeiting solutions for their customers( brand owners) by answering how anti counterfeiting technologies diffuse. It is tried to come up with a bench mark for evaluating success of anti counterfeiting technologies. To determine these factors the study is done in two levels. First, in a macro level, and by assuming the innovation itself as a black box, it was tried to identify external factors which influence diffusion of anti counterfeiting technologies. Then in a micro level, anti counterfeiting technologies are categorized to close study their characteristics which can affect their diffusion.
Place, publisher, year, edition, pages
2012. , 28 p.
Anti counterfeiting technologies, Diffusion, Adoption, Innovation, Passive technologies, Active
Economics and Business
IdentifiersURN: urn:nbn:se:kth:diva-155521OAI: oai:DiVA.org:kth-155521DiVA: diva2:761397