Interactive and social - A study of Swedish online newspapers
2013 (English)In: Journal of Print and Media Technology Research, ISSN 2223-8905, no 2-13, 63-123 p.Article in journal (Refereed) Published
This study explores how established media services such as online newspapers meet the increasing popularity of social media. A case study of Aftonbladet.se was conducted in order to understand how one of the leading Swedish online newspapers uses social media and relates to this new media form. The most important evidence of the influence of social media on Aftonbladet is apparent in the way its role as an online newspaper is expressed: "Aftonbladet wants to be a meeting place (
…). The whole experience builds on interactivity and community". The case study results of Aftonbladet's social media use are interesting because they offer indications of Sweden's leading online newspaper's take on new media developmentand more specifically of the reasoning within the newspaper organization around the changing user relations.
Place, publisher, year, edition, pages
Darmstadt: International Association of Research Organizations for the Information, Media and Graphic Arts Industrie (IARIGAI), 2013. no 2-13, 63-123 p.
social media, interactivity, media convergence, participation, users
Research subject Media Technology; Human-computer Interaction
IdentifiersURN: urn:nbn:se:kth:diva-157162OAI: oai:DiVA.org:kth-157162DiVA: diva2:769478
QC 201502122014-12-082014-12-082015-02-12Bibliographically approved