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Interactive and social - A study of Swedish online newspapers
KTH, School of Computer Science and Communication (CSC), Media Technology and Interaction Design, MID.ORCID iD: 0000-0002-6771-1750
2013 (English)In: Journal of Print and Media Technology Research, ISSN 2223-8905, no 2-13, 63-123 p.Article in journal (Refereed) Published
Abstract [en]

This study explores how established media services such as online newspapers meet the increasing popularity of social media. A case study of was conducted in order to understand how one of the leading Swedish online newspapers uses social media and relates to this new media form. The most important evidence of the influence of social media on Aftonbladet is apparent in the way its role as an online newspaper is expressed: "Aftonbladet wants to be a meeting place (……). The whole experience builds on interactivity and community". The case study results of Aftonbladet's social media use are interesting because they offer indications of Sweden's leading online newspaper's take on new media developmentand more specifically of the reasoning within the newspaper organization around the changing user relations.

Place, publisher, year, edition, pages
Darmstadt: International Association of Research Organizations for the Information, Media and Graphic Arts Industrie (IARIGAI), 2013. no 2-13, 63-123 p.
Keyword [en]
social media, interactivity, media convergence, participation, users
National Category
Media Engineering
Research subject
Media Technology; Human-computer Interaction
URN: urn:nbn:se:kth:diva-157162OAI: diva2:769478

QC 20150212

Available from: 2014-12-08 Created: 2014-12-08 Last updated: 2015-02-12Bibliographically approved

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Teljas, Cecilia
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