Monetization in Freemium Games: Differences between paying andnon-paying players
Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Freemium have in recent years become the top grossing payment model for games on mobile platforms. Knowledge about future expected customer behavior is crucial in order to optimize the continuous development of a freemium game and the purpose of this thesis is to investigate to what extent expected future propensity to play diers between paying and non-paying freemium game players. Moreover, this study also analyzes how the attitudes toward paying diers between players of dierent freemium game genres.
Using a framework developed in this thesis, the structure and design offive top grossing freemium games are investigated with a case study.
To fulll the purpose of the study, a questionnaire with over 3500 responses is used to survey freemium game players' attitudes and expectations.
It is rstly concluded that there do exist a dierence in future propensity to play between paying and non-paying players. Secondly, it is also shown that there exist dierences in future propensity to play between paying and nonpaying players between dierent freemium game genres. Lastly, it is concluded that the attitudes toward paying dier between players of dierent freemium game genres.
Place, publisher, year, edition, pages
2014. , 66 p.
Monetization, freemium games, mobile gaming, future expected
Economics and Business
IdentifiersURN: urn:nbn:se:kth:diva-159070OAI: oai:DiVA.org:kth-159070DiVA: diva2:782263