Mobile Payments: Main Trends in the Retail Industry
2014 (English)In: 25th European Regional Conference of the International Telecommunications Society (ITS), Brussels, Belgium, June 22 - 25, 2014, 2014Conference paper (Refereed)
The main objective of the ongoing study is to investigate obstacles ans driving forces affecting organization adoption of innovation. In order to that an example of the mobile payments applied in the Swedish retail industry has been used. The main analyzed factors are: adopter characteristics, supplier marketing activity, perceived innovation dcharacteristics, social network, and environmental influences.
The analysis of case study findings helped to estimate some common trends in the adoption of mobile payment services by retailers. As a result, the analyzed factors were categorized as obstacles or driving forces to adoption of the mobile payments.
Place, publisher, year, edition, pages
Mobile Payment Services, Organizational Acceptance of Technology, Service Adoption, Mobile payments, Mobile payment services, Retail, Merchants
Business Administration Telecommunications
Research subject Business Studies
IdentifiersURN: urn:nbn:se:kth:diva-159180OAI: oai:DiVA.org:kth-159180DiVA: diva2:782961
25th European Regional Conference of the International Telecommunications Society (ITS),Brussels, Belgium, June 22 - 25, 2014
QC 201501232015-01-232015-01-232015-08-28Bibliographically approved