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Attraction of marketing and sales professionals in the financial services industry: An analysis of pre-, during and post-financial crisis job postings
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.).
2014 (English)In: Journal of Financial Services Marketing, ISSN 1363-0539, Vol. 19, no 2, 85-93 p.Article in journal (Refereed) Published
Abstract [en]

Attracting talent is key to a successful sales force, and financial services firms have long used online recruiting to achieve this. However, little is known about how firms attract financial services marketing and sales professionals. In this study, we present a content analysis of job postings for sales and marketing positions in the financial services industry that were posted before, during and after the financial crisis of 2008. Specifically, job postings in the United Kingdom and United States in 2006, 2009 and 2013 were examined. Implications for financial services firms are discussed.

Place, publisher, year, edition, pages
2014. Vol. 19, no 2, 85-93 p.
Keyword [en]
content analysis, financial crisis, financial services, online job boards, recruitment
National Category
Economics and Business
URN: urn:nbn:se:kth:diva-161800DOI: 10.1057/fsm.2014.6ScopusID: 2-s2.0-84901834893OAI: diva2:795764

QC 20150317

Available from: 2015-03-17 Created: 2015-03-17 Last updated: 2015-03-17Bibliographically approved

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Hall, Daniel
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Industrial Economics and Management (Dept.)
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