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Brand ecosystems: Multilevel brand interaction
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.).
2005 (English)In: Brand Culture, Routledge Taylor & Francis Group , 2005, 166-176 p.Chapter in book (Other academic)
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Routledge Taylor & Francis Group , 2005. 166-176 p.
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Engineering and Technology
URN: urn:nbn:se:kth:diva-161866ScopusID: 2-s2.0-84905763119ISBN: 9780203002445OAI: diva2:796060

QC 20150318

Available from: 2015-03-18 Created: 2015-03-17 Last updated: 2015-03-18Bibliographically approved

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Bergvall, Sven
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