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The structure of a graphic arts and media education for a United Europe: The development of a common European strategy for education and training within the European graphic arts and media sector
KTH, Superseded Departments, Numerical Analysis and Computer Science, NADA.
2003 (English)In: Acta Graphica, ISSN 0353-4707, E-ISSN 1848-3828, Vol. 15, no 1, 25-37 p.Article in journal (Refereed) Published
Abstract [en]

The graphic arts and media sector has been affected by technological developments, particularly in the last years of the 20th century. These developments mainly affect the traditional graphic arts companies which aim at pre-press and printing production processes and work flow. Furthermore, changes are taking place in the entire range of the media industry where the traditional graphic arts sector belongs.Because of these developments, the graphic arts and media sector as well as the print media will need to be reorientated. One of the principal components related to the existence and further development of companies are the employees: that is people and individuals that have any kind of professional relationship with the graphic arts and media sector.The changes in the production environment and the application of new technologies and workflows have led to the increase in the importance of education and training as one of the fundamental factors for sector development.This paper investigates the characteristics of print media within the new structure of the media industry and their relationship to the new electronic processes. Furthermore, the current structure and reform strategies that has been applied in education and training, mainly in European Union countries,is explored. As for the further development of the graphic arts and media sector, a new strategyconcerning the future structure of education and training is discussed and suggested. This strategy isbased on the development of a transnational educational training system for the graphic arts and media sector at a European level.

Place, publisher, year, edition, pages
2003. Vol. 15, no 1, 25-37 p.
Keyword [en]
Education and training, Future of print, Graphic arts and media sector, Print and electronic media
National Category
Engineering and Technology Psychology
Identifiers
URN: urn:nbn:se:kth:diva-5228OAI: oai:DiVA.org:kth-5228DiVA: diva2:8090
Available from: 2004-10-08 Created: 2004-10-08 Last updated: 2017-12-04Bibliographically approved
In thesis
1. Human capital development and competence structures in changing media production environments
Open this publication in new window or tab >>Human capital development and competence structures in changing media production environments
2004 (English)Doctoral thesis, comprehensive summary (Other scientific)
Abstract [en]

This doctoral thesis discusses the competence structures and the development of human capital in the graphic arts and media sector. The study has focused on exploring the new media landscape and in particular the structural changes that influence the sector, the print-versuselectronic- media debate and the future of print media. The influence of new technologies and management concepts on the graphic arts and media sector has also been investigated, as has the role and the importance of people in new societal and industrial settings as well as new ways of managing and developing people in changing media environments.

The primary research objective was to identify the competence requirements and characteristics for existing and potential employees in the graphic arts and media sector and, in particular, the areas of digital printing and cross-media publishing. The second objective was to elucidate the various actions and strategies established and applied for the professional development of people in the graphic arts and media sector, such as further training, recruitment policies and the evaluation and certification of competence. The third objective of the study was to suggest the formation of a strategy for the professional development of people in the graphic arts and media sector – namely the creation of a human capital development strategy. An important issue was to identify the various components (or substrategies) of the strategy and determine if it was possible to integrate them under a common platform.

The work has been based on literature studies, industry reports and observations, market analyses and forecasts, and empirical studies. Participatory research methods have also been used. In addition, case-study research has been performed at the company and sector levels. Human resource management and development concepts have been surveyed to determine whether they are efficient for the professional development of people in the entire spectrum of an industry sector.

The graphic arts and media sector – including print media – will remain active for the foreseeable future; however, the results presented here show that the sector has been significantly influenced by structural changes that have taken place over the last decade, affecting organizations, companies and people involved in the sector, and this process of change will continue.

The study shows that there is indeed a need for new competence in people employed in or to be recruited to the graphic arts and media sector. The initial identification and description of the competences for the new structure of the graphic arts and media industry is proposed. Various actions for the development of people in the sector, mainly regarding education, further and continuous learning, and recruitment, are also identified. However, these activities have been established mainly at the national level by various organizations (educational institutes, industrial partners and the governmental/European Union authorities).

Finally, the principal characteristics of a human capital development strategy are described, and components (or substrategies) that form a strategy that could be introduced for the graphic arts and media sector in Europe are proposed.

Keywords: Graphic arts and media sector, digital printing, cross-media publishing, human capital, intellectual capital, human resource management and development, human capital development strategy.

Place, publisher, year, edition, pages
Stockholm: KTH Royal Institute of Technology, 2004
Series
TRITA-NA, ISSN 0348-2952 ; 0424
Keyword
Social psychology, graphic arts and media sector, digital printing, cross-media publishing, human capital, Socialpsykologi
National Category
Psychology
Identifiers
urn:nbn:se:kth:diva-25 (URN)91-7283-857-4 (ISBN)
Public defence
2004-10-08, Kollegiesalen, KTH, Valhallavägen 79, Stockholm, 14:00
Opponent
Supervisors
Note

QC 20161021

Available from: 2004-10-08 Created: 2004-10-08 Last updated: 2016-10-21

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