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Competence of Human Capital for Digital Printing
KTH, Superseded Departments, Numerical Analysis and Computer Science, NADA.
2001 (English)In: IS and T's International Conference on Digital Production Printing and Industrial Applications, 2001, 386-391 p.Conference paper, Published paper (Refereed)
Abstract [en]

The introduction and integration of Digital Printing technology into the traditional Graphic Arts enterprises has brought about considerable changes into the printed media production, and workflow management. At the same time, the new technical possibilities and characteristics of the digitally printed documents require the development of new marketing strategies for the thorough information of the customers. One important aspect within Digital Printing Production concerning its further development is the competence and skills that are required from the Human capital in order to gain the highest possible added value from the establishment and application of this new printing technology. Aim of this paper is to explore the competence of the human capital for Digital Printing Production in the main areas described below: Qualifications and skills for digital printing technology (machine operator level) Integration within the traditional Graphic Arts working environment and production work flow Managing and marketing digitally printed documents into the printed media market Within these areas, are examined the skills and knowledge that are required by the human capital for the efficient employment with in digital printing production. Within the paper it is also discussed the importance of the Graphic Arts qualifications and their combination with other new skills that are necessary for the human capital that is employed into the digital printing production.

Place, publisher, year, edition, pages
2001. 386-391 p.
National Category
Engineering and Technology Psychology
Identifiers
URN: urn:nbn:se:kth:diva-5230ISBN: 089208233X (print)OAI: oai:DiVA.org:kth-5230DiVA: diva2:8092
Conference
Final Program and Proceedings; Is and T's International Conference on Digital Production Printing and Industrial Applications; Antwerp; 13 May 2001 through 16 May 2001
Available from: 2004-10-08 Created: 2004-10-08 Last updated: 2011-09-02Bibliographically approved
In thesis
1. Human capital development and competence structures in changing media production environments
Open this publication in new window or tab >>Human capital development and competence structures in changing media production environments
2004 (English)Doctoral thesis, comprehensive summary (Other scientific)
Abstract [en]

This doctoral thesis discusses the competence structures and the development of human capital in the graphic arts and media sector. The study has focused on exploring the new media landscape and in particular the structural changes that influence the sector, the print-versuselectronic- media debate and the future of print media. The influence of new technologies and management concepts on the graphic arts and media sector has also been investigated, as has the role and the importance of people in new societal and industrial settings as well as new ways of managing and developing people in changing media environments.

The primary research objective was to identify the competence requirements and characteristics for existing and potential employees in the graphic arts and media sector and, in particular, the areas of digital printing and cross-media publishing. The second objective was to elucidate the various actions and strategies established and applied for the professional development of people in the graphic arts and media sector, such as further training, recruitment policies and the evaluation and certification of competence. The third objective of the study was to suggest the formation of a strategy for the professional development of people in the graphic arts and media sector – namely the creation of a human capital development strategy. An important issue was to identify the various components (or substrategies) of the strategy and determine if it was possible to integrate them under a common platform.

The work has been based on literature studies, industry reports and observations, market analyses and forecasts, and empirical studies. Participatory research methods have also been used. In addition, case-study research has been performed at the company and sector levels. Human resource management and development concepts have been surveyed to determine whether they are efficient for the professional development of people in the entire spectrum of an industry sector.

The graphic arts and media sector – including print media – will remain active for the foreseeable future; however, the results presented here show that the sector has been significantly influenced by structural changes that have taken place over the last decade, affecting organizations, companies and people involved in the sector, and this process of change will continue.

The study shows that there is indeed a need for new competence in people employed in or to be recruited to the graphic arts and media sector. The initial identification and description of the competences for the new structure of the graphic arts and media industry is proposed. Various actions for the development of people in the sector, mainly regarding education, further and continuous learning, and recruitment, are also identified. However, these activities have been established mainly at the national level by various organizations (educational institutes, industrial partners and the governmental/European Union authorities).

Finally, the principal characteristics of a human capital development strategy are described, and components (or substrategies) that form a strategy that could be introduced for the graphic arts and media sector in Europe are proposed.

Keywords: Graphic arts and media sector, digital printing, cross-media publishing, human capital, intellectual capital, human resource management and development, human capital development strategy.

Place, publisher, year, edition, pages
Stockholm: KTH Royal Institute of Technology, 2004
Series
TRITA-NA, ISSN 0348-2952 ; 0424
Keyword
Social psychology, graphic arts and media sector, digital printing, cross-media publishing, human capital, Socialpsykologi
National Category
Psychology
Identifiers
urn:nbn:se:kth:diva-25 (URN)91-7283-857-4 (ISBN)
Public defence
2004-10-08, Kollegiesalen, KTH, Valhallavägen 79, Stockholm, 14:00
Opponent
Supervisors
Note

QC 20161021

Available from: 2004-10-08 Created: 2004-10-08 Last updated: 2016-10-21

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Citation style
  • apa
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