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Human capital development and competence structures in changing media production environments
KTH, Superseded Departments, Numerical Analysis and Computer Science, NADA.
2004 (English)Doctoral thesis, comprehensive summary (Other scientific)
Abstract [en]

This doctoral thesis discusses the competence structures and the development of human capital in the graphic arts and media sector. The study has focused on exploring the new media landscape and in particular the structural changes that influence the sector, the print-versuselectronic- media debate and the future of print media. The influence of new technologies and management concepts on the graphic arts and media sector has also been investigated, as has the role and the importance of people in new societal and industrial settings as well as new ways of managing and developing people in changing media environments.

The primary research objective was to identify the competence requirements and characteristics for existing and potential employees in the graphic arts and media sector and, in particular, the areas of digital printing and cross-media publishing. The second objective was to elucidate the various actions and strategies established and applied for the professional development of people in the graphic arts and media sector, such as further training, recruitment policies and the evaluation and certification of competence. The third objective of the study was to suggest the formation of a strategy for the professional development of people in the graphic arts and media sector – namely the creation of a human capital development strategy. An important issue was to identify the various components (or substrategies) of the strategy and determine if it was possible to integrate them under a common platform.

The work has been based on literature studies, industry reports and observations, market analyses and forecasts, and empirical studies. Participatory research methods have also been used. In addition, case-study research has been performed at the company and sector levels. Human resource management and development concepts have been surveyed to determine whether they are efficient for the professional development of people in the entire spectrum of an industry sector.

The graphic arts and media sector – including print media – will remain active for the foreseeable future; however, the results presented here show that the sector has been significantly influenced by structural changes that have taken place over the last decade, affecting organizations, companies and people involved in the sector, and this process of change will continue.

The study shows that there is indeed a need for new competence in people employed in or to be recruited to the graphic arts and media sector. The initial identification and description of the competences for the new structure of the graphic arts and media industry is proposed. Various actions for the development of people in the sector, mainly regarding education, further and continuous learning, and recruitment, are also identified. However, these activities have been established mainly at the national level by various organizations (educational institutes, industrial partners and the governmental/European Union authorities).

Finally, the principal characteristics of a human capital development strategy are described, and components (or substrategies) that form a strategy that could be introduced for the graphic arts and media sector in Europe are proposed.

Keywords: Graphic arts and media sector, digital printing, cross-media publishing, human capital, intellectual capital, human resource management and development, human capital development strategy.

Place, publisher, year, edition, pages
Stockholm: KTH Royal Institute of Technology, 2004.
Series
TRITA-NA, ISSN 0348-2952 ; 0424
Keyword [en]
Social psychology, graphic arts and media sector, digital printing, cross-media publishing, human capital
Keyword [sv]
Socialpsykologi
National Category
Psychology
Identifiers
URN: urn:nbn:se:kth:diva-25ISBN: 91-7283-857-4 (print)OAI: oai:DiVA.org:kth-25DiVA: diva2:8097
Public defence
2004-10-08, Kollegiesalen, KTH, Valhallavägen 79, Stockholm, 14:00
Opponent
Supervisors
Note

QC 20161021

Available from: 2004-10-08 Created: 2004-10-08 Last updated: 2016-10-21
List of papers
1. The structure of a graphic arts and media education for a United Europe: The development of a common European strategy for education and training within the European graphic arts and media sector
Open this publication in new window or tab >>The structure of a graphic arts and media education for a United Europe: The development of a common European strategy for education and training within the European graphic arts and media sector
2003 (English)In: Acta Graphica, ISSN 0353-4707, E-ISSN 1848-3828, Vol. 15, no 1, 25-37 p.Article in journal (Refereed) Published
Abstract [en]

The graphic arts and media sector has been affected by technological developments, particularly in the last years of the 20th century. These developments mainly affect the traditional graphic arts companies which aim at pre-press and printing production processes and work flow. Furthermore, changes are taking place in the entire range of the media industry where the traditional graphic arts sector belongs.Because of these developments, the graphic arts and media sector as well as the print media will need to be reorientated. One of the principal components related to the existence and further development of companies are the employees: that is people and individuals that have any kind of professional relationship with the graphic arts and media sector.The changes in the production environment and the application of new technologies and workflows have led to the increase in the importance of education and training as one of the fundamental factors for sector development.This paper investigates the characteristics of print media within the new structure of the media industry and their relationship to the new electronic processes. Furthermore, the current structure and reform strategies that has been applied in education and training, mainly in European Union countries,is explored. As for the further development of the graphic arts and media sector, a new strategyconcerning the future structure of education and training is discussed and suggested. This strategy isbased on the development of a transnational educational training system for the graphic arts and media sector at a European level.

Keyword
Education and training, Future of print, Graphic arts and media sector, Print and electronic media
National Category
Engineering and Technology Psychology
Identifiers
urn:nbn:se:kth:diva-5228 (URN)
Available from: 2004-10-08 Created: 2004-10-08 Last updated: 2017-12-04Bibliographically approved
2. Human resources management for small and medium sized enterprises and independent workers within the graphic arts and media sector
Open this publication in new window or tab >>Human resources management for small and medium sized enterprises and independent workers within the graphic arts and media sector
2000 (English)In: International Conference Innovative Management Tecnique and NetworkingArticle in journal (Refereed) Published
National Category
Media Studies
Identifiers
urn:nbn:se:kth:diva-5229 (URN)
Note
QC 20111115Available from: 2004-10-08 Created: 2004-10-08 Last updated: 2011-11-15Bibliographically approved
3. Competence of Human Capital for Digital Printing
Open this publication in new window or tab >>Competence of Human Capital for Digital Printing
2001 (English)In: IS and T's International Conference on Digital Production Printing and Industrial Applications, 2001, 386-391 p.Conference paper, Published paper (Refereed)
Abstract [en]

The introduction and integration of Digital Printing technology into the traditional Graphic Arts enterprises has brought about considerable changes into the printed media production, and workflow management. At the same time, the new technical possibilities and characteristics of the digitally printed documents require the development of new marketing strategies for the thorough information of the customers. One important aspect within Digital Printing Production concerning its further development is the competence and skills that are required from the Human capital in order to gain the highest possible added value from the establishment and application of this new printing technology. Aim of this paper is to explore the competence of the human capital for Digital Printing Production in the main areas described below: Qualifications and skills for digital printing technology (machine operator level) Integration within the traditional Graphic Arts working environment and production work flow Managing and marketing digitally printed documents into the printed media market Within these areas, are examined the skills and knowledge that are required by the human capital for the efficient employment with in digital printing production. Within the paper it is also discussed the importance of the Graphic Arts qualifications and their combination with other new skills that are necessary for the human capital that is employed into the digital printing production.

National Category
Engineering and Technology Psychology
Identifiers
urn:nbn:se:kth:diva-5230 (URN)089208233X (ISBN)
Conference
Final Program and Proceedings; Is and T's International Conference on Digital Production Printing and Industrial Applications; Antwerp; 13 May 2001 through 16 May 2001
Available from: 2004-10-08 Created: 2004-10-08 Last updated: 2011-09-02Bibliographically approved
4. Identifying the Competence Requirements for Human Capital at Different Types of Digital Printing Companies: Case studies at Graphic Arts Companies in Sweden and Greece
Open this publication in new window or tab >>Identifying the Competence Requirements for Human Capital at Different Types of Digital Printing Companies: Case studies at Graphic Arts Companies in Sweden and Greece
2003 (English)In: Proceedings of the Technical Association of the Graphic Arts, TAGA, 2003, 92-93 p.Conference paper, Published paper (Refereed)
Abstract [en]

The installation of digital printing presses and systems for traditional companies involved in the field of Graphic Arts causes significant changes in the production workflow and organizational structure of these companies. One important aspect to be considered regarding this development is if those employees working with digital printing need to learn new skills and/or update the skills they already possess. Recent surveys conclude that for those working with digital printing, there most certainly exists a need to redefine the human capital needed (competence and other requirements) in order be successful and effective in this field. Research on digital printing installations has revealed that digital printing presses and systems are operating at three main types of companies: Pre-press companies, printing works, and copy shops - companies working with photocopying. The aim of this paper is to examine if there exist differences among the employees of these types of companies with regards to existing competence and experience.

Keyword
Competence, Digital printing, Graphic Arts, Human capital
National Category
Engineering and Technology Psychology
Identifiers
urn:nbn:se:kth:diva-5231 (URN)
Conference
Technical Associations of the Graphic Arts, TAGA; Montreal, Que.
Available from: 2004-10-08 Created: 2004-10-08 Last updated: 2011-09-02Bibliographically approved
5. The influence of the human factors on the performance of media enterprise
Open this publication in new window or tab >>The influence of the human factors on the performance of media enterprise
2002 (English)In: MEDIA FIRMS: STRUCTURES, OPERATIONS AND PERFORMANCE / [ed] Picard, RG, 2002, 205-224 p.Conference paper, Published paper (Refereed)
National Category
Computer and Information Science
Identifiers
urn:nbn:se:kth:diva-5232 (URN)000180917200013 ()
Conference
5th World Media Economics Conference. TURKU, FINLAND. MAY , 2002
Note
QC 20111115Available from: 2004-10-08 Created: 2004-10-08 Last updated: 2011-11-15Bibliographically approved
6. Identifying similarities and differences of cross-media publishing applications in newspaper and commercial printing companies: implications for human capital
Open this publication in new window or tab >>Identifying similarities and differences of cross-media publishing applications in newspaper and commercial printing companies: implications for human capital
2002 (English)In: Advances in graphic arts and media technology: Conference proceedings, 29th international IARIGAI Research Conference, 2002Conference paper, Published paper (Refereed)
National Category
Engineering and Technology
Identifiers
urn:nbn:se:kth:diva-5233 (URN)
Conference
29th International iarigai Research Conference: Advances in Graphic Arts & Media Technology, Lucerne, September 08 - 11, 2002
Note
QC 20111117Available from: 2004-10-08 Created: 2004-10-08 Last updated: 2011-11-17Bibliographically approved
7. Structural changes in the graphic arts and media sector: new concepts new tasks – new people?
Open this publication in new window or tab >>Structural changes in the graphic arts and media sector: new concepts new tasks – new people?
2003 (English)In: Advances in Printing Science and Technology, Vol. 30, 31-43 p.Article in journal (Refereed) Published
National Category
Computer and Information Science
Identifiers
urn:nbn:se:kth:diva-5234 (URN)
Note
QC 20111115Available from: 2004-10-08 Created: 2004-10-08 Last updated: 2011-11-15Bibliographically approved

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