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Game Theory in Social Media with Quantal Response Equilibrium
KTH, School of Computer Science and Communication (CSC).
KTH, School of Computer Science and Communication (CSC).
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This paper examines the possibility to construct a Game Theory model to describe Social Media with a Quantal Response Equilibrium. It is based on a literature study. The paper is influenced by "A Game-theoretic Model of Attention in Social Networks" written by Goel and Ronaghi but creates a more realistic model by replacing their Nash Equilibrium with a Quantal Response Equilibrium. Such model is constructed in the Result section and elaborated further in the Discussion. This paper also discusses the difficulties of Game Theory in Social Media and the flaws of the model created in the Result. The model helps provide an understanding of success in Social Media. It is possible to do continued research with more emphasis on the value of different players or how the order of content affects the level of attention.

Place, publisher, year, edition, pages
2015.
National Category
Computer Science
Identifiers
URN: urn:nbn:se:kth:diva-166441OAI: oai:DiVA.org:kth-166441DiVA: diva2:811053
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Examiners
Available from: 2015-05-28 Created: 2015-05-10 Last updated: 2015-05-28Bibliographically approved

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fulltext(479 kB)245 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf