Change search
ReferencesLink to record
Permanent link

Direct link
A Study on the Implementation of Gamification in a Stock Market Smartphone Application
KTH, School of Computer Science and Communication (CSC).
2015 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

In Business-to-Customer as well as in Business-to-Business relationships, having a good communication with your customers is important to deliver good quality services to current customers as well as to attract new ones.

In this thesis it has been investigated if the relatively new design practise “Gamification” implemented in a smartphone application(app) can be used to strengthen the communication between the swedish stock market NGM and its customers; multiple corporations from different industries listed at NGM.

Gamification is using elements of game design in non-game contexts with the goal of enhancing the user’s value creation. It is most often seen in smartphone apps used in everyday life, such as when a built-in GPS helps a runner to beat his or her personal record.

The idea behind gamification offered by businesses is to replace loyalty programs that only offers economic benefits and instead offer the customer a possibility of personal development eventually in combination with economic or social ben- efits. Thus, when implementing gamification the domain for the user’s value creation that is to be offered must be found, the so-called “core-offer”.

By performing a qualitative analysis of interviews with NGM employees and representatives from corporations listed at NGM it was shown that gamification should be implemented in the new app if the core-offer was to help the corporations to better their investor relations.

Place, publisher, year, edition, pages
National Category
Human Computer Interaction
URN: urn:nbn:se:kth:diva-166955OAI: diva2:812984
Available from: 2015-05-28 Created: 2015-05-21 Last updated: 2015-05-28Bibliographically approved

Open Access in DiVA

fulltext(3046 kB)112 downloads
File information
File name FULLTEXT01.pdfFile size 3046 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
School of Computer Science and Communication (CSC)
Human Computer Interaction

Search outside of DiVA

GoogleGoogle Scholar
Total: 112 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 396 hits
ReferencesLink to record
Permanent link

Direct link