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Studenters medvetenhet om- och inställning till social rekrytering.
KTH, School of Computer Science and Communication (CSC).
KTH, School of Computer Science and Communication (CSC).
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Student Awareness and Attitude towards Social Recruitment. (English)
Abstract [sv]

 Idag har nästan varje student en Facebook-profil och majoriteten av studenterna använder sig av Facebook dagligen. Då studenter lägger upp allt mer och mer privat innehåll på sociala medier har det blivit en källa med information för företag att använda sig av i rekryteringssammanhang.

Det uppsatsen menar att besvara är hur studenter på KTH ställer sig till social rekrytering via Facebook och hur de anpassar sig. Vi genomförde en kvantitativ studie för att undersöka hur  studenters medvetenhet kring- samt inställning till social rekrytering ser ut, och sedan genomförde en kvalitativ studie för att undersöka varför inställningen ser ut som den gör. Vi ville även undersöka om social rekrytering anses vara ett accepterat rekryteringsverktyg.

Resultaten visar att majoriteten av vår målgrupp är medvetna om att social rekrytering används samt att de tycker det är ett acceptabelt rekryteringsverktyg. Vi har funnit att majoriteten av studenterna väljer att ha stängda profiler, då de inte vill att obehöriga ska ha möjlighet att komma åt privat information. Ett av de problem som identifierades var tolkningsproblematiken, och hur man får social rekrytering att vara rättvis för alla.

Abstract [en]

In today s society nearly every student has a Facebook profile, and the majority log into Facebook on a daily basis. Students upload more and more private information on social networks, and today it has evolved into a source of information that businesses can use in a recruitment process.

What this essay will answer is the attitude of students at KTH towards social recruitment through Facebook and how students adapt. By a quantitative study we examined how  much students know about social recruitment, their attitude towards it and how they adapt. We also had a qualitative study to examine why  the attitude towards social recruitment is the way it is. Furthermore we wanted to answer if students find social recruitment to be an acceptable tool in a recruitment process.

The results show that the majority of students are aware of the fact that social recruitment takes place, and that they also find it to be an acceptable recruitment tool. However, we found that the majority of students choose to have closed profiles, because they do not want third parties to be able to access their private information. One of the problems that was identified with social recruitment is the problem with interpretations, that it is the recruiter’s subjective opinions that are  applied when screening a candidate’s profile.

Place, publisher, year, edition, pages
2015.
Keyword [sv]
Social rekrytering, rekrytering, sociala medier
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:kth:diva-168750OAI: oai:DiVA.org:kth-168750DiVA: diva2:818380
Subject / course
Media Technology
Educational program
Master of Science in Engineering - Media Technology
Supervisors
Examiners
Available from: 2015-06-16 Created: 2015-06-08 Last updated: 2015-06-16Bibliographically approved

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Arozin & Gustavsson - Social rekrytering(2135 kB)214 downloads
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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
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Output format
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