Change search
ReferencesLink to record
Permanent link

Direct link
A comparison of consumers´ perceptions of insecurity -A case study comparing Spain and Panama-
KTH, School of Architecture and the Built Environment (ABE), Real Estate and Construction Management, Banking and Finance.
2015 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The consumer perception of insecurity plays an important role on how individuals see the reality of urban spaces. In this thesis the shopping center, the area around and the way consumers choose to go to the shopping center is in focus of interest. Spain and Panama are two examples of different markets with different security issues, for instance, in Madrid a security issue is a smartphone being stolen in contrast with Panama, where people are worried about being wounded in an assault. Thus, how individuals see the reality differs in terms of previous experiences which generates different values of insecurity perception.

The thesis uses qualitative data obtained through 40 short interviews in two shopping centers, one in Madrid and the other in Panama. The thesis is focused on responding to the different types of insecurity perception, mainly how different insecurity perceptions affect consumer interactions with shopping centers in Spain and Panama respectively.

The results of the thesis show that insecurity perception is an important aspect for the demand. This might indicate that the variable is important for future analysis, but this needs to be studied by more examples.

Abstract [sv]

Konsumenters upplevels av otrygghet spelar en viktig roll för hur dessa ser verkligheten i stadsrummet, på mer enskilda platser och – som studeras i detta fall – i köpcentra. Spanien och Panama är exempel på olika marknader med olika perspektiv på säkerhetsproblem. I Madrid är det till exempel an säkerhetsfråga när en mobiltelefon blir stulen medan människor i Panama City är rädda att såras vid attentat. Teori visar att individers syn på verkligheten påverkas av deras egna erfarenheter. Det innebär att synen på säkerhet i ett köpcentrum till stor del påverkas av erfarenheter gjorda inom landet och av de specifika konsumenterna.

Avhandlingen använder kvalitativt fältmaterial från 40 intervjuer vid två olika köpcentra, 20 intervjuer vardera i Madrid respektive Panama City. Avhandlingen är inriktad på att beskriva olika typer av uppfattning om otrygghet i det offentliga rummet och hur dessa påverkar konsumenternas syn på köpcentrumet. Resultaten visar att upplevelsen av otrygghet är en viktig aspekt för efterfrågan. Detta kan tyda på att variabeln är viktigt för framtida analys, men det måste studeras med fler exempel.

Place, publisher, year, edition, pages
Keyword [en]
Consumer perception, Investments, Real estate, Shopping centers
National Category
Economics and Business
URN: urn:nbn:se:kth:diva-169740Archive number: 355OAI: diva2:825276
Subject / course
Educational program
Degree of Master - Real Estate Development and Financial Services
Available from: 2015-06-30 Created: 2015-06-23 Last updated: 2015-07-01Bibliographically approved

Open Access in DiVA

No full text

By organisation
Banking and Finance
Economics and Business

Search outside of DiVA

GoogleGoogle ScholarTotal: 2 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 272 hits
ReferencesLink to record
Permanent link

Direct link