Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
ACCEPTANCE AND DEVELOPMENT OF MOBILE PAYMENTS: THE IMPORTANCE OF VALUE NETWORKS AND VALUE ADDED SERVICES
KTH, School of Computer Science and Communication (CSC).
2013 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Many new mobile payments services have launched especially within Europe since

2012. Mass adaption of those new ways of payment is still far away though. Former

research papers focused already on business models in forms of value networks to

increase success and popularity of such services. However, the highly fragmented

markets concerning consumer behaviour and the technological conditions were very

often neglected. Therefore the thesis is directed to mobile payment services to

improve their current service offering as well as potential partners in a possible value

network.

To highlight the importance of human behaviour in regards to consumer needs, a six

months research period has been undertaken during and before the launch of a

mobile payment service. The key outcomes of that research have been aligned with

available literature on this field, to draw conclusions on how to shape and further

extend a mobile payment service.

As a final result, mobile payment services have to follow two strategies. First they

have to maintain their flexibility by adjusting their service to different consumer needs

and offering value added services. Second, by forming alliances in forms of value

networks, as partnerships with long-established companies like banks, they will

contribute to further popularity and further growth of mobile payment services. Due to

the complexity of the subject, a list of further research can be found at the end for

more investigations related to the latest topics influencing mobile payments.

Place, publisher, year, edition, pages
2013. , 61 p.
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:kth:diva-170537OAI: oai:DiVA.org:kth-170537DiVA: diva2:838850
Supervisors
Examiners
Available from: 2015-07-01 Created: 2015-07-01 Last updated: 2015-07-01Bibliographically approved

Open Access in DiVA

fulltext(3337 kB)478 downloads
File information
File name FULLTEXT01.pdfFile size 3337 kBChecksum SHA-512
119b5e66da38c40223f6b3e169dae6dee0c684107ce971896f11b2b75421c055d3a97049b4ab0949d3bef2d70f5dc07117f2a506b6087fc0f64042ca66cbadd3
Type fulltextMimetype application/pdf

By organisation
School of Computer Science and Communication (CSC)
Media and Communication Technology

Search outside of DiVA

GoogleGoogle Scholar
Total: 478 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 101 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf