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A study of the most important volume drivers for sparkling wine in Sweden
KTH, School of Engineering Sciences (SCI), Mathematics (Dept.), Mathematical Statistics.
KTH, School of Engineering Sciences (SCI), Mathematics (Dept.), Mathematical Statistics.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
En studie av de viktigaste volymindikatorer för mousserande vin i Sverige (Swedish)
Abstract [en]

This paper examines the factors that affect volume of sparkling wine sold at licensed Swedish liquor stores. Regression analysis is used to model the relationship between the identified parameters believed to have an impact on the volume sold.

Social sustainability is also covered, and will be examined in the context of a deregulated alcohol market in the future. A 5C analysis and an analysis based on both WACOSS Social Sustainability framework and Social Life’s framework have been conducted.

Results from the regression analysis show that the parameters which affected the volume sold fell into three categories: Country, what kind of grape, and price. Most parameters affected the volume sold in a positive way; except for wines from New Zealand and higher priced wine which reduce the volume sold.

This thesis arrives at the conclusion that a regulated alcohol market is favorable in Sweden since the aim is to keep the alcohol consumption low and the overall public health high. 

Abstract [sv]

I denna uppsats undersöks de faktorer som påverkar den sålda volymen av mousserande vin. Regressionsanalys används för att modellera sambandet mellan de identifierade parametrarna och volymen.

Den sociala hållbarheten i och med en avreglering av Sveriges alkoholmarknad kommer att undersökas med hjälp av en 5C-analys av Systembolaget, WACOSS’s Social Sustainability framework samt Social Life’s framework.

Parametrarna som påverkade den sålda volymen mest föll under tre olika kategorier: Land, vilken typ av vindruva vinet är gjort på samt pris per liter. De flesta parametrarna visade sig ha en positiv påverkan på den sålda volymen, med undantag för viner från Nya Zeeland samt högre pris.

Denna uppsats kommer fram till slutsatsen att en reglerad alkoholmarknad är gynnsam när syftet är att hålla alkoholkonsumtionen låg och den övergripande folkhälsan hög.

Place, publisher, year, edition, pages
TRITA-MAT-K, 2015:06
National Category
Mathematical Analysis
URN: urn:nbn:se:kth:diva-170149OAI: diva2:839177
Subject / course
Applied Mathematical Analysis
Educational program
Master of Science in Engineering - Industrial Engineering and Management
Available from: 2015-07-02 Created: 2015-06-28 Last updated: 2015-07-02Bibliographically approved

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