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Regression Analysis of Pricing in Retail
KTH, School of Engineering Sciences (SCI), Mathematics (Dept.), Mathematical Statistics.
KTH, School of Engineering Sciences (SCI), Mathematics (Dept.), Mathematical Statistics.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
En regressionsanalys av prissättning inom detaljhandel (Swedish)
Abstract [en]

The home electronic market in Sweden is decreasing and the prices are among the lowest in Europe.  Media Markt’s establishment on the market started a price war that caused two major home electronic companies to declare bankruptcy.  The price pressure is high and the retailers compete with low prices and aggressive marketing.  This creates a great deal of uncertainty and speculations about the actual differences between the retailers.  

This bachelor’s thesis in Mathematical Statistics and Industrial Engineering and Management investigate the Swedish home electronic market with statistical methods.  An analysis of the retailers’ pricing is made with multiple linear regressions.  Furthermore, the project includes a financial analysis of the largest retailer in respect to revenue in Sweden.

Abstract [sv]

Den svenska hemelektronikmarknaden krymper och priserna är bland de lägsta i Europa.  Media Markts inträde på marknaden katalyserade ett priskrig som fick två stora hemelektronikkedjor att stänga.  Prispressen är hög och återförsäljarna konkurrerar om kunderna med hjälp av lockpriser och aggressiva kampanjer.  Detta skapar en stor osäkerhet på marknaden och ger en oklar bild av skillnaderna mellan de olika återförsäljarna.

Denna kandidatexamensuppsats inom matematisk statistik och industriell ekonomi undersöker hemelektronikmarknaden i Sverige med hjälp av statistiska metoder.  En analys av återförsäljarnas prissättning görs genom multipel linjär regression.  Uppsatsen innefattar även en finansiell analys av den återförsäljare som omsätter mest i Sverige.

Place, publisher, year, edition, pages
2015.
Series
TRITA-MAT-K, 2015:13
National Category
Mathematical Analysis
Identifiers
URN: urn:nbn:se:kth:diva-170156OAI: oai:DiVA.org:kth-170156DiVA: diva2:839184
Subject / course
Applied Mathematical Analysis
Educational program
Master of Science in Engineering - Industrial Engineering and Management
Supervisors
Examiners
Available from: 2015-07-02 Created: 2015-06-28 Last updated: 2015-07-02Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
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  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
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