Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE credits
Television is moving towards Internet-based services with an increasing popularity of
online streaming and connected TV sets. However, the lean-back viewing experience is
often forgotten in the design of such services – traditional broadcasted television is still
the source for relaxed entertainment in the living room. In this study, a concept of a
new TV service is proposed. The aim is to create a solution where the qualities in
traditional television are preserved in an online environment.
The decisions that were taken when shaping this concept are based on a literature study,
a market analysis, a design workshop and expert interviews. The main results are that
the interfaces of today’s Internet-based TV services require too much interaction and
decision-making, and that TV channels should be redefined and take more advantage
from the independence of a fixed broadcasted source.
2014. , 68 p.