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Smart dental practice: capitalising on smart mobile technology
Kings Coll London, Dept Management, London SE1 9NH, England..
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial marketing.
Simon Fraser Univ, Beedie Sch Business, Vancouver, BC V6C 1W6, Canada..
AARM Dent Grp, Vancouver, BC V6E 4M9, Canada..
2015 (English)In: British Dental Journal, ISSN 0007-0610, E-ISSN 1476-5373, Vol. 219, no 3, 135-138 p.Article in journal (Refereed) Published
Abstract [en]

To keep pace with consumer adoption of smart mobile devices, such as smartphones and tablets, and the applications ('apps') developed for these devices, dental professionals should consider how this technology could be used to simultaneously improve both patient service experiences and dental practice management. Using U-Commerce as a theoretical lens, this article discusses the potential value of smart mobile technology to the dental practice context, with a particular focus on the unique and customisable capabilities of apps. To take full advantage of this technology, a process is outlined for identifying and designing bespoke dental apps that takes into account the unique advantages of these devices. Dental practices, with increasing financial and competitive pressures, may improve the efficiency and profitability of operations and better manage patients, employees and stakeholders by integrating smart mobile technology.

Place, publisher, year, edition, pages
2015. Vol. 219, no 3, 135-138 p.
National Category
URN: urn:nbn:se:kth:diva-173777DOI: 10.1038/sj.bdj.2015.596ISI: 000360208300016PubMedID: 26271871ScopusID: 2-s2.0-84939518218OAI: diva2:855309

QC 20150921

Available from: 2015-09-21 Created: 2015-09-18 Last updated: 2016-05-16Bibliographically approved
In thesis
1. Apps in the U-space: From mobile to ubiquitous marketing
Open this publication in new window or tab >>Apps in the U-space: From mobile to ubiquitous marketing
2016 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

Smart mobile devices are becoming increasingly essential daily companions. Applications (apps) are the interface through which the consumer can leverage unique capabilities of smart mobile devices to interact with people, other devices and firms via the supporting mobile ecosystem.

Smart mobile devices and apps are influencing how competition is defined and changing how firms do business by improving internal processes and increasing flexibility and convenience for customers. Mobile apps and devices enable users to move from a portable and mobile communication and computing environment to that of a ubiquitous communication and computing environment [u-space]. Discussion in terms of ‘mobile marketing’ is therefore too limiting, our understanding should be ‘ubiquitous marketing’. Six papers explore ubiquitous marketing further.

The retail sector provides a contextual setting for paper one and finds that mobile marketing increases value for retailers and consumers. Integration of all retailer / consumer interfaces with mobile marketing to maximise exposure and connectivity between both parties is recommended.

Paper two investigates the sources for mobile app ideas in companies and finds that apps developed externally or within the firm with some outside help, were perceived to be more effective. Apps that leverage the mobile devices unique features is central to the methodology proposed for developing an app in paper three.

The next three papers examine the impact that mobile apps and devices have on business activities and customer relationships. Paper four finds increased operational efficiency in a Dental 

Practice, while paper five identified the opportunity for increased firm-customer interaction in a medical context. Paper six determines that rather than five dimensions of SERVQUAL, financial service quality of apps consists of three dimensions: Reliability, personal and visibles; and that service success can be derived from providing less service.

This thesis contributes to a fuller understanding of U-commerce theory. It advances understanding in how apps are making significant changes in how information technology is managed and controlled from an organisational perspective, and how these technology advances can influence consumer interaction. 

Place, publisher, year, edition, pages
KTH Royal Institute of Technology, 2016. 157 p.
Mobile applications, smart mobile devices, U- commerce, mobile value creation
National Category
Economics and Business
Research subject
Business Studies
urn:nbn:se:kth:diva-186305 (URN)
Public defence
2016-06-08, F3, Lindstedtsvägen 26, Stockholm, 15:00 (English)

QC 20160516

Available from: 2016-05-16 Created: 2016-05-09 Last updated: 2016-05-16Bibliographically approved

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