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Det låga förtroende för mäklarkåren – vad beror det på och hur kan det förbättras?
KTH, School of Architecture and the Built Environment (ABE), Real Estate and Construction Management.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The confidence in real estate brokers – why so low and how can it be improved? (English)
Abstract [en]

The factors behind the increasingly low confidence for the real estate broker in spite of longer

education and higher admission requirements are of both internal and external character.

By internal factors, I refer to real estate broker's attitude towards customers and underestimation

of customers' expectations as well as too much focus on high commission. By external factors

with a tremendeous impact on this branch, I mean economic cycles, political and financial

decisions taken by different authorities.

This study is meant to make us understand, how real estate agents should act to create a stronger

confidence towards their clients and change this negative image that has been created. In order to

make this study more anchored to reality I have interviewed common peolple, some of them with

experience from own real estate deals, some of them without any experinece at all.

This situation of low confidence for the real estate brokers has come to the attention of many

Swedish authorities who have set up guidelines and recommendations in order to change this

negative trend on the market.

Abstract [sv]

Faktorerna som ligger bakom det alltmer låga förtroendet för mäklarkåren trots längre

utbildningar och högre intagningskrav är både interna och externa. Med interna faktorer menar

jag fastighetsmäklarnas attityd gentemot kunderna samt underskattning av kundernas

förväntningar och för mycket fokusering på hög provision. Med externa faktorer som också

påverkat denna bransch menar jag konjunkturcyklar samt politiska och finansiella beslut.

I denna studie kommer vi att undersöka, med hjälp av intervjuer med människor som både har

och inte har erfarenhet av denna bransch, hur en fastighetsmäklare skall agera för att skapa ett

starkare förtroende för sina kunder och ändra denna negativa bild som skapats.

Situationen om det låga förtroendet har uppmärksammats av myndigheter och bland dessa

Fastighetsmäklarnämnden som har satt upp riktlinjer och rekommendationer för att ändra denna

negativa trend på marknaden.

Place, publisher, year, edition, pages
2015.
Keyword [en]
trust, seller’s remorse, buyer’s remorse, real estate broker, real estate market
Keyword [sv]
förtroende, säljarnas ångest, köparens ångest, fastighetsmäklare, fastighetsmarknaden
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:kth:diva-175712Archive number: 325OAI: oai:DiVA.org:kth-175712DiVA: diva2:862050
Supervisors
Examiners
Available from: 2015-10-20 Created: 2015-10-20 Last updated: 2015-10-20Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
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  • Other locale
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Output format
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