Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Impact of lighting design on brand image for fashion retail stores
KTH, School of Technology and Health (STH).
2015 (English)In: Lighting Research and Technology, ISSN 1477-1535, E-ISSN 1477-0938, Vol. 47, no 6, 672-692 p.Article in journal (Refereed) Published
Abstract [en]

This paper analyses the influence of fashion retail store lighting on the brand classification and brand personality. Four different interiors with four specific light scenes were combined to form 16 different scenes. The fashion retail stores include stereotypes for low budget, colour, black box and minimalism, and lighting scenes with general lighting, vertical illumination, accent lighting and projection. The results revealed that the lighting had an impact on the brand classification with regard to the factors of social status and value orientation and on the brand personality with regard to the factors of temperament, competence, attractiveness and naturalness. The economic analysis of price perception in relation to investment or operating costs does not show significant correlations.

Place, publisher, year, edition, pages
2015. Vol. 47, no 6, 672-692 p.
National Category
Business Administration Architectural Engineering
Identifiers
URN: urn:nbn:se:kth:diva-175488DOI: 10.1177/1477153514541831ISI: 000361765000005Scopus ID: 2-s2.0-84942125470OAI: oai:DiVA.org:kth-175488DiVA: diva2:865347
Note

QC 20151028

Available from: 2015-10-28 Created: 2015-10-16 Last updated: 2017-12-01Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full textScopus

Search in DiVA

By author/editor
Leudesdorff, Maren
By organisation
School of Technology and Health (STH)
In the same journal
Lighting Research and Technology
Business AdministrationArchitectural Engineering

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 54 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf