Service strategy transition: product and service offerings in medical devices
2013 (English)In: Proceedings of the European Operations Management Association (EurOMA) Conference 2013, Dublin, 2013, Coventry, 2013, , 13 p.Conference paper (Refereed)
This study explores how, by undertaking customer- oriented service analysis, a company follows a non-linear approach to product-service provision which is contrary to the approach advocated in the servitisation literature. The case study verifies applicability of existing service models using the example of a global manufacturer of medical products. Open-ended interviews serve as the main source of data to reveal the change opportunities for product-service provision. Study findings suggest that customer orientation is the key element causing the change in pattern; while the analysis of consumer operations provides understanding of the planned change initiatives.
Place, publisher, year, edition, pages
Coventry, 2013. , 13 p.
, WMG Service Systems Research Group Working Paper Series, ISSN 2049-4297 ; 04/13
servitisation, product- service, medical devices
Production Engineering, Human Work Science and Ergonomics
IdentifiersURN: urn:nbn:se:kth:diva-179821OAI: oai:DiVA.org:kth-179821DiVA: diva2:889665
European Operations Management Association (EurOMA) Conference 2013
QC 2016-02-18. QC 201602262015-12-282015-12-282016-02-26Bibliographically approved