Manipulating a stated choice experiment
2015 (English)In: Journal of Choice Modelling, ISSN 1755-5345, E-ISSN 1755-5345, Vol. 16, 43-49 p.Article in journal (Refereed) PublishedText
This paper considers the design of a stated choice experiment intended to measure the marginal rate of substitution (MRS) between cost and an attribute such as time using a conventional logit model. Focusing the experimental design on some target MRS will bias estimates towards that value. The paper shows why this happens. The resulting estimated MRS can then be manipulated by adapting the target MRS in the experimental design.
Place, publisher, year, edition, pages
2015. Vol. 16, 43-49 p.
Stated choice, Willingness to pay, Misspecification, Experimental design
Signal Processing Transport Systems and Logistics
IdentifiersURN: urn:nbn:se:kth:diva-179615DOI: 10.1016/j.jocm.2015.09.005ISI: 000365371700004ScopusID: 2-s2.0-84943633648OAI: oai:DiVA.org:kth-179615DiVA: diva2:892746
QC 201601112016-01-112015-12-172016-01-11Bibliographically approved