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Manipulating a stated choice experiment
KTH, School of Architecture and the Built Environment (ABE), Centres, Centre for Transport Studies, CTS. Technical University of Denmark, Denmark.
KTH, School of Architecture and the Built Environment (ABE), Centres, Centre for Transport Studies, CTS.ORCID iD: 0000-0001-9235-0232
2015 (English)In: Journal of Choice Modelling, ISSN 1755-5345, E-ISSN 1755-5345, Vol. 16, p. 43-49Article in journal (Refereed) Published
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Abstract [en]

This paper considers the design of a stated choice experiment intended to measure the marginal rate of substitution (MRS) between cost and an attribute such as time using a conventional logit model. Focusing the experimental design on some target MRS will bias estimates towards that value. The paper shows why this happens. The resulting estimated MRS can then be manipulated by adapting the target MRS in the experimental design.

Place, publisher, year, edition, pages
2015. Vol. 16, p. 43-49
Keyword [en]
Stated choice, Willingness to pay, Misspecification, Experimental design
National Category
Signal Processing Transport Systems and Logistics
Identifiers
URN: urn:nbn:se:kth:diva-179615DOI: 10.1016/j.jocm.2015.09.005ISI: 000365371700004Scopus ID: 2-s2.0-84943633648OAI: oai:DiVA.org:kth-179615DiVA: diva2:892746
Note

QC 20160111

Available from: 2016-01-11 Created: 2015-12-17 Last updated: 2017-12-01Bibliographically approved

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Borjesson, Maria

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