Change search
ReferencesLink to record
Permanent link

Direct link
All Aboard the Louis Vuitton Train!
KTH, School of Computer Science and Communication (CSC), Media Technology and Interaction Design, MID.ORCID iD: 0000-0002-1207-124X
2016 (English)In: Pólemos, ISSN 2036-4601, Vol. 10, no 1, 179-195 p.Article in journal (Refereed) Published
Abstract [en]

The article discusses fashion advertising as a means to access and understand contemporary social imaginary significations of the body politic, focusing on an advertising for Louis Vuitton. The article suggest that one can read advertising as a form of continuous, running commentary that society makes of itself, and through which one can unearth the social imaginary. The article finds a plethora of meanings in the selected advertising for Louis Vuitton, but the central finding is that the fashion advertising represents community as an absence of community; in other words as a deficit that the brand somehow is able to rectify.

Place, publisher, year, edition, pages
Berlin: De Gruyter , 2016. Vol. 10, no 1, 179-195 p.
Keyword [en]
fashion, advertising, community, imaginary
National Category
General Literature Studies Cultural Studies Philosophy Media Studies
Identifiers
URN: urn:nbn:se:kth:diva-183505OAI: oai:DiVA.org:kth-183505DiVA: diva2:911936
Note

QC 20160317

Available from: 2016-03-14 Created: 2016-03-14 Last updated: 2016-06-13Bibliographically approved

Open Access in DiVA

No full text

Other links

http://www.degruyter.com/view/j/pol.2016.10.issue-1/pol-2016-0010/pol-2016-0010.xml

Search in DiVA

By author/editor
Dahlberg, Leif
By organisation
Media Technology and Interaction Design, MID
General Literature StudiesCultural StudiesPhilosophyMedia Studies

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 95 hits
ReferencesLink to record
Permanent link

Direct link