All Aboard the Louis Vuitton Train!
2016 (English)In: Pólemos, ISSN 2036-4601, Vol. 10, no 1, 179-195 p.Article in journal (Refereed) Published
The article discusses fashion advertising as a means to access and understand contemporary social imaginary significations of the body politic, focusing on an advertising for Louis Vuitton. The article suggest that one can read advertising as a form of continuous, running commentary that society makes of itself, and through which one can unearth the social imaginary. The article finds a plethora of meanings in the selected advertising for Louis Vuitton, but the central finding is that the fashion advertising represents community as an absence of community; in other words as a deficit that the brand somehow is able to rectify.
Place, publisher, year, edition, pages
Berlin: De Gruyter , 2016. Vol. 10, no 1, 179-195 p.
fashion, advertising, community, imaginary
General Literature Studies Cultural Studies Philosophy Media Studies
IdentifiersURN: urn:nbn:se:kth:diva-183505OAI: oai:DiVA.org:kth-183505DiVA: diva2:911936
QC 201603172016-03-142016-03-142016-06-13Bibliographically approved