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All Aboard the Louis Vuitton Train!
KTH, School of Computer Science and Communication (CSC), Media Technology and Interaction Design, MID.ORCID iD: 0000-0002-1207-124X
2016 (English)In: Pólemos, ISSN 2036-4601, Vol. 10, no 1, 179-195 p.Article in journal (Refereed) Published
Abstract [en]

The article discusses fashion advertising as a means to access and understand contemporary social imaginary significations of the body politic, focusing on an advertising for Louis Vuitton. The article suggest that one can read advertising as a form of continuous, running commentary that society makes of itself, and through which one can unearth the social imaginary. The article finds a plethora of meanings in the selected advertising for Louis Vuitton, but the central finding is that the fashion advertising represents community as an absence of community; in other words as a deficit that the brand somehow is able to rectify.

Place, publisher, year, edition, pages
Berlin: De Gruyter , 2016. Vol. 10, no 1, 179-195 p.
Keyword [en]
fashion, advertising, community, imaginary
National Category
General Literature Studies Cultural Studies Philosophy Media Studies
Identifiers
URN: urn:nbn:se:kth:diva-183505OAI: oai:DiVA.org:kth-183505DiVA: diva2:911936
Note

QC 20160317

Available from: 2016-03-14 Created: 2016-03-14 Last updated: 2016-06-13Bibliographically approved

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http://www.degruyter.com/view/j/pol.2016.10.issue-1/pol-2016-0010/pol-2016-0010.xml

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