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Tablet computing and apps: A methodology for improved business productivity
2016 (English)Manuscript (preprint) (Other academic)
Abstract [en]

Mobile tablet devices such as the Apple iPad and Samsung’s Galaxy Tab are changing the way firms do business by improving internal processes and providing customer service. The paper investigates the unique capabilities of tablet devices and how tablet applications leverage these devices unique capabilities supported by U-Commerce theory. An approach to tablet application development for firms where the context of device and applications use is developed and supported by frameworks that are grounded in the marketing literature. The paper considers how mobile tablet devices can work within a firms existing ICT infrastructure to have a valuable impact on the firm. 

Place, publisher, year, edition, pages
Keyword [en]
Tablet device integration, applications, U-Commerce.
National Category
Economics and Business
Research subject
Business Studies
URN: urn:nbn:se:kth:diva-186585OAI: diva2:927785

QCR 20160517

Available from: 2016-05-13 Created: 2016-05-13 Last updated: 2016-05-17Bibliographically approved

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Bredican, John
Economics and Business

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