Understanding online channel expansion in an SME context: A business model perspective
2015 (English)In: 28th Bled eConference: #eWellbeing - Proceedings, 2015, 322-337 p.Conference paper (Refereed)Text
The purpose of the paper is to study, from a business model perspective, value creating activities taken by SMEs when making a transition to an online multichannel context by adopting and adding e-commerce and/or m-commerce. 16 SMEs in Sweden are studied using a basic qualitative research approach and an e-transit business model configuration. Main results of the study are the existence of primary and secondary transition activities and the existence of a discrepancy between actions taken and their perceived degree of importance. One main conclusion is that the combination of value creating activities an SME should focus on during different stages of an online channel expansion differ depending on transition category and will change over time.
Place, publisher, year, edition, pages
2015. 322-337 p.
Business models, E-commerce, M-commerce, Retail, Small and medium sized enterprise
IdentifiersURN: urn:nbn:se:kth:diva-187417ScopusID: 2-s2.0-84964381064OAI: oai:DiVA.org:kth-187417DiVA: diva2:930504
28th Bled eConference: #eWellbeing; Bled; Slovenia; 7 June 2015 through 10 June 2015
QC 201605242016-05-242016-05-232016-05-24Bibliographically approved