Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Creating Competitive Advantage by Rethinking B2B Software Pricing
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial marketing.
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial marketing.
2016 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
Skapa konkurrensfördel genom att utvärdera B2B-prissättning av mjukvara (Swedish)
Abstract [en]

The choice of pricing model for software products is a complex procedure due to the different characteristics compared to physical products.

This thesis investigates and compares software pricing models in a B2B setting, and describes how KAM plays a role in executing a pricing model. The research has been conducted as an opportunist case study on Adebro, a technology company in the B2B sector. The thesis have come to the following conclusions, with data from interviews and literature:

  • Perpetual license is, and will continue to be, an attractive pricing model for Adebro. However, a subscription-based usage independent pricing model is also attractive for the future.
  • Implications of switching pricing model would be largest when changing between a perpetual and subscription model, where revenue will have the most visual impact.
  • The most important task for KAM is to communicate the change to current and new customers. KAM and the pricing model must also be structured to support each other to be successful.

The thesis contributes to science by providing research on pricing models for manufacturing related software. However, studies concerning the weighting of importance for different pricing parameters would be of interest for the future.

Place, publisher, year, edition, pages
2016. , 123 p.
Keyword [en]
Pricing Models, Pricing, Software, Key Account Management, Perpetual license, Subscription, SaaS, CAM, GD&T, SPC, Metrology
National Category
Business Administration
Identifiers
URN: urn:nbn:se:kth:diva-188510OAI: oai:DiVA.org:kth-188510DiVA: diva2:935655
Educational program
Master of Science in Engineering - Industrial Engineering and Management
Supervisors
Examiners
Available from: 2016-08-23 Created: 2016-06-11 Last updated: 2016-09-22Bibliographically approved

Open Access in DiVA

MasterThesis(1828 kB)293 downloads
File information
File name FULLTEXT01.pdfFile size 1828 kBChecksum SHA-512
f5adaeb3f86da1507e708be094a99c85bcd37371b7a204c79bb6cdbd1b829daee490e2aeb4db11136e971cb42ba21be50b303deb3a2ca8f008d720bf729bf5b2
Type fulltextMimetype application/pdf

By organisation
Industrial marketing
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 293 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 1343 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf