Conveying value in new corporate ventures: The case of Telia Company CDN unit
Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE creditsStudent thesis
The transition of businesses to the digital marketplace has presented many opportunities and challenges for e-commerce and ICT services providers. This research was carried out during the ongoing diffusion of a technological innovation, at Telia Company's Content Delivery Network (CDN) unit, in a bid to understand the technology adoption process. The researchers' approachwas to get insights from different stakeholders in the Swedish e-commerce industry and to compare the qualitative research findings with theoretical secondary data and definitions. Six interviews were performed, constituting the empirical data. After the analysis and discussion of the results and frameworks, the researchers propose a merged theoretical framework thatcould be used for designing compelling value propositions, and as such improve the conveying of the value of an offering. The thesis concludes with recommendations to further validate the proposed framework through further research.
Place, publisher, year, edition, pages
2016. , 77 p.
, TRITA-series, 112
Value Proposition, Technology Adoption, B2B, Web Performance, E-commerce
Engineering and Technology
IdentifiersURN: urn:nbn:se:kth:diva-188692OAI: oai:DiVA.org:kth-188692DiVA: diva2:938712
Subject / course
Entrepreneurship and Innovation Management
Master of Science - Entrepreneurship and Innovation Management