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Determining Important Factors for Profiability in Dietary Supplement Retailing by Multiple Linear Regression
KTH, School of Engineering Sciences (SCI), Mathematics (Dept.), Mathematical Statistics.
KTH, School of Engineering Sciences (SCI), Mathematics (Dept.), Mathematical Statistics.
2016 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Identifiering av viktiga faktorer för lönsamhet inom kosttillskottsåterförsäljning med linjär regression (Swedish)
Abstract [en]

This thesis in applied statistics and industrial economics examined which factors and strategies that had a statistically significant impact on profitability, within the business to consumer dietary supplement market. The data this thesis was based on consisted of several annual reports from the year 2011 to 2015ånd other strategic information. The data included 19 different dietary supplement retailers on the Swedish market. In order to establish which factors had a significant impact on profitability, a linear regression was used. The result was an identified linear relationship between Operating Margin and the covariates Solidity, Average Salary, Only Own Brand, Free Returns, Student Discounts and Chat. A market analysis was then performed using Porter's five forces and a PEST analysis. The analysis concluded that the market is attractive but there are a few uncertainties surrounding the future development of the dietary supplement retailing market.

Abstract [sv]

Det här kandidatexamensarbetet i tillämpad statistik och industriell ekonomi undersökte vilka faktorer och strategier som hade en statistiskt signifikant påverkan på lönsamhet, inom kosttillskottsåterförsäljning på den svenska konsumentmarknaden. Data som rapporten är baserad på kom ifrån flertalet årsredovisningar mellan åren 2011 och 2015 samt annan strategisk information. Studien inkluderade 19 olika företag på den svenska kosttillskottsåterförsäljningsmarknaden. För att identifiera de påverkande faktorerna tillämpades linjär regression. Resultat visade att det finns ett linjärt samband mellan Rörelsemarginal och kovariaten Soliditet, Snittlön, Endast Eget Märke, Fria Returer, Studentrabatt och Chatt. Sedan utfördes en marknadsanalys med hjälp av Porters's femkraftsmodell samt PEST-analys. Anslysen fastslog att marknaden är attraktiv, men det finns några osäkerheter rörande den framtida utvecklingen på kosttillskottsåterförsäljningsmarknaden.

Place, publisher, year, edition, pages
2016.
Series
TRITA-MAT-K, 2016:10
National Category
Mathematics
Identifiers
URN: urn:nbn:se:kth:diva-188995OAI: oai:DiVA.org:kth-188995DiVA: diva2:942593
Subject / course
Applied Mathematical Analysis
Educational program
Master of Science in Engineering - Industrial Engineering and Management
Supervisors
Examiners
Available from: 2016-06-25 Created: 2016-06-25 Last updated: 2016-06-25Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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