The internationalization process of five Swedish SME:s and their view on Austria as a potential gateway into CEE
Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
In the globalized world of today, many firms find it hard to only operate on the home market. When the home market becomes too small, firms start to enter new markets. Their process of internationalization may look very differently. Although there are some models which have become more accepted than others, mainly the Uppsala model which describes the internationalization process with a stage model, where the firm initially enters markets similar to the home market. However lately other theories have come with alternative explanations such as the Networking theory and the theory about Born Globals. The thesis aims to categorize five Swedish firms, in order to study their internationalization process before entering Austria. Austria is seen as a gateway to CEE (Central Eastern Europe) by a number of countries. This thesis investigates how the Swedish firms view the country.This thesis contains a case study, investigating the internationalization process of five Swedish firms. A series of interviews were held to collect the relevant data and complement the literature review. The outcome of this case study shows that the firm’s internationalization process can rather be explained with the Networking and not the Uppsala model. Most of the firms have however not used Austria as gateway to CEE and are not familiar with the synergies offered by the networks in Austria.
Place, publisher, year, edition, pages
2016. , 47 p.
Economics and Business
IdentifiersURN: urn:nbn:se:kth:diva-189445OAI: oai:DiVA.org:kth-189445DiVA: diva2:946048