Disruption in the Asset Management Industry: What are the implications of digital disruptors?
Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Recently, advances in technological innovations have increased the rate of digitalization and this has created digital disruption throughout many industries today. Now digital disruption is hitting the asset management industry as well and the big question for the established asset management firms is how they will react to this change. This transformation is already in progress and it has spawned the emergence of many different digital disruptors who are effective at attracting mass market consumers with their digital solutions. In order for the established asset managers to survive, or at least to not lose a large part of their market shares, they need to re-evaluate their business models so that they can remain competitive in the new digital landscape.This thesis is focused on which factors incumbent asset managers should turn their attention to when re-evaluating their business models in order to remain competitive when facing digital disruption. The topic of disruptive technologies has been discussed in many other industries; however this thesis aims to apply the concept of disruptive technologies to the asset management industry where only scarce amounts of research have been done. The research method used was a qualitative method with semi-structured interviews. The interviews were conducted with six different experts within the field of asset management and innovation in order to deduce the most important aspects to focus on when dealing with digitally disruptive firms in a digital landscape. As such, this thesis aims to provide insights regarding business model changes during a time of digitalization within the financial sector.The results from the research indicate that it is crucial for established asset managers to adapt to the digital disruption that is affecting this industry. More specifically, they should focus on factoring in aspects such as digitizing their own business, creating satisfactory complete digital customer experiences and using hybrid business models when re-evaluating their business models.
Place, publisher, year, edition, pages
2016. , 68 p.
Disruption, business model, asset management, digitalization
Economics and Business
IdentifiersURN: urn:nbn:se:kth:diva-189563OAI: oai:DiVA.org:kth-189563DiVA: diva2:946884