The Concept of Performancein NPD: ProjectsEvaluating the challenges of measuring performance
Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Managing performance in new product development is a challenge. The reason is the complex character of performance and the intertwined mechanisms in NPD projects. Despite these difficulties, the demand for a more structured approach towards managing performance in NPD is steadily increasing. Also in the literature little is written about performance as concept yet.
This study aims to close this gap by analyzing the concept of performance in a conceptual way. In particular, the characteristics of performance are investigated. Furthermore, emphasis is put on the analysis of factors that make performance such a challenge to measure and to manage. To accomplish these goals, the study uses theories from the academic literature and information from in-depth interviews from global industrial companies.
The thesis concludes with four main findings. Concerning the characteristics of performance, it is found that the fuzzy and complex concept of performance splits into two independent types of performance when measured: effectiveness and efficiency. This split and the different measuring mechanisms are discovered to be the key reason for the difficulties in performance measurement. With these findings the thesis aims to contribute to theory and practitioners by increasing the understanding of performance measurement in NPD.
Place, publisher, year, edition, pages
2015. , 59 p.
Performance measurement, new product development, innovation management, performance control
Economics and Business
IdentifiersURN: urn:nbn:se:kth:diva-189585OAI: oai:DiVA.org:kth-189585DiVA: diva2:947262