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Animations Effect on Reading Comprehension in Web-based User Interfaces
KTH, School of Computer Science and Communication (CSC).
2016 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
Animationers Påverkan på Användares Läsförståelse i Webbaserade Gränssnitt (Swedish)
Abstract [en]

When it comes to web-based user interfaces and web design, one of today’s trends is to use informative and storytelling animations. They can be used as tools for communication, simplifying the interaction, or guiding the user’s attention. However, those animations used in a web- based user interface can slow down the interaction and the user flow and become a distraction for the user. Three popular informative and storytelling animations that are used in web design are: background video, animated slideshows, and parallax scrolling. In order to understand what effect these informative animations have on the users’ reading comprehension on websites — four prototypes were created in Adobe Muse. A user study in form of an A/ B testing followed by a questionnaire were conducted, showing that the three different animations affected the reading comprehension negative. While they at the same time also brought an entertaining feeling to the user experience (UX). 

Place, publisher, year, edition, pages
2016.
Keyword [en]
User Study, A/B testing, Web Design, Animations, Animated Slideshows, Background Video, Parallax Scrolling, Attention, Reading Comprehension
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:kth:diva-189602OAI: oai:DiVA.org:kth-189602DiVA: diva2:947353
Subject / course
Media Technology
Educational program
Master of Science in Engineering - Media Technology
Supervisors
Available from: 2016-07-25 Created: 2016-07-07 Last updated: 2016-07-25Bibliographically approved

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School of Computer Science and Communication (CSC)
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf